Not long ago, minimalism and mid-century modern took the design world by storm. My twenties remember it very well. While my new budget from college couldn’t afford an Eames chair and Design Within Reach feels… out of reach, I’m grateful that this dual back aesthetic introduced me to the concept of buying. better, not more. What was it that my fledgling design-oriented mind could not have foreseen? The rise in popularity of a completely opposite trend: retro decor.
Haven’t heard of grand decoration? Get ready to check out the family heirlooms. In contrast to the more minimalist and modern aesthetic that has inspired our homes over the past decade, the age-old trend is deeply rooted in nostalgia and tradition. But don’t knock it because it’s stuffy. The style is authentic and carefully crafted, drawing on individually selected tastes and defining design values of the past for inspiration.
To learn more about this elusive aesthetic, and get expert advice on how to bring it into your space, I reached out to Cameron Johnson, CEO and founder of the design company. Texas-based interior designer, Nickson Living. With your design taste in mind, let’s learn more.
Featured image of Teal Thomsen.
Photos of Belathee Photography
What is Grandmillennial Decoration?
Cameron’s original? “Grandmillennial decor is an emerging design style that combines “old world” decor with “present day” décor to create a consistent contemporary collection. .” Indeed, the “grandmillennial” is the perfect building, encapsulating an aesthetic that blends classical comfort with ornate sentiment.
The style was originally coined by writer Emma Bazilian in Beautiful house back in 2019. Her definition sought to capture an interior design style that is significantly different from uniform and admittedly a general trend that dominates social feeds. ours. I remember the moment vividly: suddenly, the neutrals felt too obvious, minimalism too stereotypical, and For homeowners and apartment dwellers in our 20s and 30s, everything is a bit stale, tedious and, unfortunately, the same.
The Grandmillennial style, on the other hand, creates space for a little chintz and lots of personality. Quoted in Better houses and gardens, Interior designer Nancy Charbonneau praised the style for the originality it encouraged. “It frees you up to make design choices and creates a space that is anything but sterile and cookie cutters. This epic style encourages you to be different, and I think, especially today, that speaks volumes for a lot of people.”
Image of Nicole Fisher’s Hudson, NY in brownstone by Helena Palazzi / Yellowhouse Production.
New Year’s decorations inspired by what?
Mentioned above, the decor for the early years arose from a wave of nostalgia, with millennials seeking a break from the mass-produced styles that had defined many years ago. past years of design. It originates and celebrates well-made pieces and traditions, but at its core, grandmillennial style supports a space that is entirely your own.
In addition, Johnson argues that changes and trends in popular culture have a significant influence on the emergence of younger generations. “We’ve seen Hollywood push the ‘old world’ in many popular series and movies, and then the decor and themes of the content start to permeate everyday life,” the businessman said. “.
Johnson lists some of the most popular movies and shows from the past decade for emphasis. Typically the 2013 remake of The great Gatsby plus the popularity of Downtown Monastery, Crazy Menand of course, Bridgerton. “Another aspect that paves the way for this trend is simply the pandemic’s focus on home, global supply constraints and the push for sustainability. Keeping up with the annual trends means having a decor that is unique, meaningful, and responsible. ”
Pictures of Hannah Haston
How has grandiose decor influenced the design world?
To all Frank Lloyd Wright fans and minimalists, feel free. Johnson notes: “Based on what we’ve seen, decor over the years doesn’t supersede other trends (like minimalism, for example). “Rather, this trend seems to be a way to deepen and complement one’s basic design style.”
Grandmillennial highlights the best of design, variety and sometimes possible. Johnson commented: “A minimalist design can be created by using a modern fabric sofa or by allowing a recycled quilted leather sofa to carry the design.
While the annual decor certainly has a lot going for it, Johnson made a compelling argument for adopting it on his own — and do so as soon as possible. “It can be incorporated into a design on a piece-by-piece basis. For example, imagine replacing a modern standing office desk with an old wooden banker’s desk and still have it accented with the ultra-wide curved screen.”
I’m visualizing it now — and the impact is amazing.
What are the key design elements that set the trend?
According to Johnson, the foundational elements of the millennial style include “decorative styles that can be adapted to be passed between generations. It usually provides an ‘old world’ base, which is then further decorated or accented with modern decor. ” Specifically, this might look like:
- Good China
- brown wooden furniture
- tassels and tassels
- wallpaper and textiles mixed pattern