It is time to add some “Good Vibras” to your TikTok feed.
When you’re one of many thousands and thousands of customers who discover themselves scrolling by means of the social media platform in search of cooking recipes, lovely canines or straight up WTF moments, you are not alone. However in between all the guidelines and tips, there are lots of content material creators having enjoyable whereas additionally amplifying voices within the Latinx group.
In honor of Hispanic Heritage Month, Hollister Co. launched Hollister Good Vibras, a first-of-its variety, long-term program devoted to uplifting the Latinx creator group.
By way of this system, Hollister works with Latinx creators to develop social content material and music, all whereas supporting the creators’ progress and amplifying their voices.
“I hope that by means of my platform, people from completely different cultures, ethnicities and backgrounds come collectively to have fun our variations with pleasure, giggle about what makes us distinctive and share tales that carry us collectively,” actress Alejandra Lopez shared with E! Information. Former X-Issue contestant Giselle Torres added, “I hope that my followers can all the time go on my platform and really feel like they’ve a good friend or a sister. In a world that may generally really feel slightly isolating, I hope they will take away that they don’t seem to be alone in no matter expertise or factor they could be going by means of.”