18 products for TikTok’s beauty trends
Sure, Gen Z has plenty of praise (respecting body positivity, implementing informal email signups, and advocating for mental health), but if this generation is going to do one thing, it will turn everything into an anesthetic. From Coastal Grand Mrs.
While I go all out for the energy of the main character and Diane Keaton has a way of making any and all underwear wearers a highly sought-after commodity, it’s the ultimate cultural moment, the so-called is the “clean appearance”, which gives me pause. It’s a prominent trend that has the potential to grow from a simple hashtag to a whole personality trait, and it’s one of the newest aesthetic ways to find success beyond TikTok and start a new one. New wave in the field of beauty and makeup.
Featured image of Teal Thomsen.
What is the TikTok clean look beauty trend?
In a nutshell, it’s a natural makeup look characterized by light skin and slicked-back hair. But it’s not just for Gen Z. This trend is my latest beauty obsession for effortless, absolute confidence.
And while “you look so clean” may feel like an odd compliment, as someone who spends a negligible amount of time and energy on my skincare routine, TikTok beauty trends Cleanliness has a certain allure. My flawless skin will no longer be subjected to multiple layers of makeup and foundation.
Instead, this skin-first approach celebrates your unique, natural beauty and inspires you to work with what you have to bring out your favorite features.
Is the clean interface easy to recreate?
The appeal of this aesthetic is its achievability. As a girl who self-identifies as skincare, makeup is not her forte. I like to play to my strengths — and time constraints. For me, TikTok #CleanLook inspires me to upgrade my look without completely changing. It’s a whimsical take on my minimal beauty approach. And whether you want to look at synthetics at the farmers market, or you’re tired of your contour palette and looking for a low-maintenance routine, there’s a Clean girl in all of us.
While you can create a version of this look with products you already have in your wardrobe, the proliferation of skin-first, highlighter processes means there are plenty of products out there. Clean looking products are waiting for you to discover. Here are the basics of TikTok’s clean-looking beauty trend and all the products that will help you get there.
Breaking TikTok’s clean-looking beauty trend
#CleanLook or #CleanGirl on TikTok is the latest version of the no-makeup makeup look. Instead of the same overly contoured (re: complicated) look, Clean Look celebrates your natural beauty.
Like most things on TikTok, this trend is a combination of a few previous trends: the archetypal “That Girl” and her inverted bun; TikTok emphasizes community-resourced skincare routines that really work; and our team, always yearn for radiant skin in the summer.
Makeup tutorials by TikTok users XO Lizah and Eva Rankin were the first to go viral. Then users started accepting this aesthetic to show how popular it could be. Famous makeup creators like @radhika.p18, @laurynwill_ and @mylifeaseva have gone viral when it comes to displaying looks on different skin tones and hair types. Before long, it went from an ephemeral trend to a full-blown aesthetic. And here I am, haunted.
What does “look clean” mean?
Obviously, anyone can look “clean”. The accessibility of TikTok’s clean-looking beauty trend is what makes it so appealing. It’s easy to imitate and works on everyone. It’s a way to bring out your own natural features, instead of trying to look like everyone else.
Unsurprisingly, a clean look places great emphasis on skin care. Even more than most no-makeup routines, this trend prioritizes skin actually look like skin (get rid of the idea that you need a full coverage foundation).
Is the clean trend the same as clean beauty?
It makes sense that a generation that grew up on Glossier has pioneered the TikTok beauty trend. It’s full of lotion-like makeup, products you can dab on with your fingers and accents that look dewy and luminous.
But don’t be fooled. Clean appearance has nothing to do with clean beauty. However, many hero products do Using clean, natural ingredients to promote skin health.
Achieving a clean look doesn’t make you buy expensive products either. While some creators use their Chanel Glow Highlighting Fluid or Dior Lip Oil, other creators like @_keeees_ achieve the look with Ponds Face Cream and pharmacy makeup.
More than anything, clean girl makeup is simple, breathable and easy to use. That’s a lot of multi-use products. It is light coverage. And trust me — it’s about to become a new habit for you.