For years, experts have looked at Korean skin care become the gold standard for quality and efficiency. And while the signature 12-step routine has fallen out of favor lately as a replacement for simpler and shorter routines (at least in the Statesside), Americans still tend to look to K-beauty. for the best products and techniques.
However, like anything else in life, approaching something new that you are completely unfamiliar with can feel overwhelming and intimidating. That includes Korean skin care. With so many brands, products, ingredients, and devices, it can be difficult to know where to start. Well, that’s where we step in. Our philosophy is to start with a few tried and true brand. Dive in, familiarize yourself with each of their product offerings, then build from there, pushing further into the market until you feel like a true K-beauty expert in the truest sense of the word. friend. So without further ado, keep scrolling to see our 20 favorite Korean skincare brands.