We don’t know what 2022 is Toyota GR Corolla Core and 2023 Circuit Edition will be priced. We know how many of these two variants Toyota plans to produce, and based on that, we predict they will be very expensive. Not based on Manufacturer’s Suggested Retail Price, but on artificially low supply which will create overheated demand. Toyota says the artisans at the Motomachi plant will hand-craft 8,600 GR Corollas for global consumption. The US market will have 5,100 Corolla Core 2022 GR units, 1,500 GR Corolla Circuit Edition units. The rest of the world fights for the remaining 2,000 units.
Here’s the napkin math: There are about 1,270 Toyotas authorized dealer in the US, allocate an average of four Core instances per dealer and about one Circuit instance per dealer. When Carscoops wrote a few agents To inquire about reservations, one salesperson replied, “No price, no time. I can say that each agent has been allocated about 3. Only 3.” We can already hear a rumbling like magma in the chamber, about to explode. However, there will be a small exhaust valve, where the Core model is not limited to production as far as we know. The bloom continues beyond 2022, so anyone pouring ADM cash into an agent’s account vault is doing so because they want to be first (admittedly a common thing these days) . However, the Circuit version is supposed to be a one-and-done; after the 2023 model year, that’s toast. Toyota might run special editions like it does with TRD versions of other models, one limited edition a year, but that’s conjecture.
What cannot be conjectured is that agents receive more reservations than the situation warrants. Toyota North America Vice President of Marketing told Sugar & Sugar at the start of the month, “I wouldn’t say the limiting factor for these cars is our production capabilities. We take great care to make sure we maintain the proper credibility” and The automaker wants to build “one too little” of the GR Corolla. As overall light vehicle sales in the US are still in short supply for several million vehicles and any limited edition is fresh flesh thrown into a bear pit, we applaud the craftsmen. made of Toyota’s crystal ball had any idea on how to make more one too little. The announced sales strategy comes as no surprise when two weeks later, Toyota North America’s automotive operations SVP tell the same store“We have places right now and parts of the country that have so many orders being filled, we have to stop.”
The extreme strain on the system has made agent allocation mathematics the focus. Jalopnik say it said to someone “familiar with Toyota’s allocation process”, and if the formula described is correct, the lottery system commonly used in Japan for special models may produce better results. Right now, it looks like another storm is on our way.
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