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$25,000 Tesla or not, the executive says the electric car maker will need a more affordable model


Tesla needs a more affordable model, an executive said at a recent invite-only investor conference. But it’s unclear if that’s in the form of the much-discussed $25,000 Tesla or something else.

Martin Viecha, the automaker’s head of investor relations, spoke at the invite-only Goldman Sachs tech conference in San Francisco on Monday, briefing attendees on Tesla’s plans in the next five years, Business Insider reported.

Among the topics reported to be discussed in the wide talk was cheaper Tesla. Viecha said Tesla wants to bring a more affordable model to the road, adding that this is necessary for Tesla to become a high-volume automaker.

2022 Tesla Model 3

2022 Tesla Model 3

Business Insider also reports Viecha saying that Tesla also needs a cheaper EV before launching its robotaxi service, although he seems to have clarified on Twitter that the cheaper product before robotaxi might just be a lower-priced version of the Model 3 or Y, not the $25,000 EV sometimes referred to as the Model 2.

“Never said anything about ‘before’ deployment of the robotaxi platform in 2024,” Viecha tweeted, referring to a cheaper EV. Viecha said at the conference, demand for the Model 3 and Model Y – currently Tesla’s cheapest models, but not the most affordable – remained high, dampening demand for a new model.

The CEO also discussed how reducing production costs will be a key factor in reducing the price of electric vehicles for consumers. Viecha said Tesla’s production costs have fallen from $84,000 per vehicle in 2017 to $36,000 in recent quarters, adding that the automaker expects costs from factories even lower than the original factory in Fremont, California. And he is said to have said before that Tesla has all the batteries it needs right away.

2022 Tesla Model 3

2022 Tesla Model 3

While that’s encouraging, the $25,000 Tesla appears to have been put into the afterburner.

Initially, at Tesla’s 2020 Battery DayCEO Elon Musk says that their battery plan will help enable an affordable $25,000 EV that will launch sometime in 2023. It was followed by news through Tesla’s official channels that the company ty working on that modelWith design and development expected, in China.

Then in January, Musk said that Tesla doesn’t work with $25,000 EVs — and that Robotaxi project is more important. That’s what CEO Musk been back for many yearsand it largely depends on regulators adopting Tesla’s so-called fully self-driving driver assistance technology.





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