3 articles on growth marketing and software development – TechCrunch

TechCrunch experts continue to gather and share authoritative advice for founders who need help with growth marketing and software development. Here are some related articles we’ve run in recent weeks:

Growth marketing

(TechCrunch +) Click on your community and K-factor to drive viral growth: To uncover some insights into driving viral growth, John Biggs interviewed:

  • Mariusz Gąsiewski, CEE mobile game team leader, Google
  • Andrew Yakovlev, creator of Solydaria
  • Sam Zivot, marketing director, StickerYou
  • John Woznowski, CEO,
  • Jane Wang, CEO, Optimism

Among other topics, this article covers the K-factor formula, which helps measure virality.

  • k = i * c

  • i = average number of invitations sent by each client

  • c = average % conversion of each invitation sent

When it comes to growth marketing, ‘a lot of CRO is psychological’: Growthcurve was recommended to us through our growth marketing survey.

I spoke with founder Mulenga Agley about how their team evaluates new customers and common marketing mistakes related to conversion optimization rates. Our interview also covered how they work with clients, with Agley explaining the advice they would give a client with a $25,000 budget:

Let’s say it’s an early-stage SaaS subscription business. Given the time, investing in SEO and a moat of highly protected content to create content backed by continuous growth testing and CRO would be ideal.

Software consulting

For founders who want to launch apps, ‘no technique is not the limit’: I spoke with head of business development Wojciech Borkowski and CTO Peter Tuszynski at the software development store Intent about project pricing, their onboarding process, and how they work with unsuspecting clients. previous technical experience.

It is important to have a field-tested process for product validation. Our clients are often very hardware focused, which requires us to work harder on the software/firmware of the project to make sure everything will work smoothly.

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