While there’s a time and place for Zara and H&M, we’re shopping a little off track today. Indie and emerging brands make up a good part of my current wardrobe, and in between my basics, I like to splurge on highly specific and evocative pieces (like this one). how wonderful corset from one of my favorite independent stores, Maimoun). There is also the satisfaction of finding something completely unique that not many others have. The bragging rights of being the first to wear something cool are yours.
Thanks to platforms like TikTok and Instagram, discovering new places to shop is as simple as opening an app. Every time I flip through, I save brands or designers that interest me to come back and shop later. Using my fashion editor research skills, I combed through my saves and the site to find 30 of the best new pieces from not-so-obvious brands. There are some editor favorite brands like Pixie Market and Source Unknown, and some new designers will also add to your Rolodex. Keep scrolling to buy them all.