As a fashion editor, I always give my own shopping advice and get recommendations from my WWW colleagues. And while it’s my job to share the best on the market, I also find myself influenced by a number of online tastemakers. I may not pay much attention to TikTok stars with a million followers and more, but there is a specific group of people I follow on TikTok that many people trust (myself included) for advice. Ask about what to add to their cart.
They don’t cater to a certain “perfect” aesthetic as many influencers of the past may have done, making their content more accessible and interesting to follow. They also regularly share their shopping recommendations at various price points and talk about their outfits so you can get style suggestions too. Finally, a lot of them have different jobs in fashion (or don’t work in fashion at all) and can offer a fresh perspective that you would find from most. influencers or online editors.
While following the TikTokers below online, I came across a ton of product recommendations along the way. From designer pieces on sale to affordable yet great basics at H&M or Mango. Keep scrolling to find your new fashion followers and the shopping gems they’re telling everyone.