5 Cold Girl Makeup Looks for Winter 2023

“Cold girl” makeup was a hit on TikTok last winter, and now that we’ve had our first snowfall of the season here in the Northeast, creators have resurfaced the trend. To copy this look, you’ll want to start with a generous sweep of blush on your cheeks and nose to replicate the natural flush you get from being in the cold. Next, apply an icy highlighter on your cheekbones to resemble glistening snowflakes. And for frostbitten lips, add some color to the center of your lips, and then diffuse it outwards with your finger. Easy enough, right? Keep scrolling to see five takes on this trend that you can re-create whether you’re hitting the slopes, attending a holiday party, or sipping hot cocoa by the fire.

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