5 Fast Facts About Deux on Shark Tank

Deux on Shark Tank


Sabeena Ladha is an entrepreneur who took her agency Deux (pronounced dough) to the sharks on “Shark Tank” to see if she may get considered one of many sharks to spend cash on her agency by means of the November 12, 2021 episode of the hit ABC current.

The episode synopsis revealed, “A health-conscious entrepreneur from Los Angeles, California, introduces her nutritious deal with a standard dessert enhanced with immunity-boosting dietary nutritional vitamins.”

The entrepreneur pitched her agency to sharks Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and customer shark Nirav Tolia, founding father of NextDoor.

Proper right here’s what you may need to study Deux on “Shark Tank:”

1. Deux Makes Consuming Cookie Dough Good for Your Nicely being

Sabeena Ladha, like many people, found herself obsessing about her properly being by means of the pandemic. She was, as she revealed in an interview with Heavy, taking fistfuls of dietary dietary supplements and wanted a higher technique to take her dietary nutritional vitamins. She said, “This reworked proper right into a helpful meals thought – edible cookie dough – the place we clear up the ingredient itemizing and add in good for you helpful components to make you be happy with dessert.”

Practically a yr previously, Ladha launched her enhanced cookie dough with three flavors: Chocolate Chip with immune assist, Brownie Batter with collagen assist, and Ginger Doodle with stress-relieving components like ashwagandha, Who What Put on reported.

Ladha reveled the challenges she confronted launching her agency, saying, “We grew pretty shortly early on, so at one degree I was making product until 3am after which waking up at 7am to fulfill orders. The demand was so good for the company early on, nevertheless we’d have favored to launch with a co-packer asap and ended up elevating capital for our first manufacturing run.”

2. Sabeena Ladha Has a Background throughout the Meals Enterprise

Sooner than Sabeena Ladha primarily based Deux, she acquired her bachelor’s diploma in enterprise and supply chain administration from the School of Texas at Austin, her LinkedIn profile reveals.

She then went to work for Diamond Meals and PepsiCo sooner than shifting on to a information place at McKinsey & Agency. In that perform, she labored with early stage companies, an interview with Who What Put on reported.

All the steps Ladha has taken earlier to founding Deux, gave her a deep knowledge of shopper packaged objects and supply chains.

3. The Pandemic Ended Up Serving to Deux Develop

Whereas many firms and full industries confronted epic factors doing enterprise by means of the pandemic, for Sabeena Ladha and Deux, the pandemic brought on some sudden benefits.

In an interview with Heavy, she said, “There have been some tailwinds with the pandemic – the reality that people had been further potential to buy meals on-line than ever sooner than. On excessive of that people had been looking out for healthful indulgences, one factor they is perhaps happy with.”

That said, Ladha did face some challenges. She continued, “The challenges obtained right here completely on the availability chain side. Substances and provides are dearer than ever, and transportation is wildly expensive. Nonetheless it does give us hope that if we are going to get by the use of these present chain challenges early on, we are going to deal with future ones with a bit of additional ease.”

4. Deux Is Supplied at Erewhon in L.A., On-line, and at Full Meals

Sabeena Ladha scored big in Los Angeles when she was able to get Deux supplied throughout the properly being meals mecca Erewhon. Provide service Pink Dot moreover sells Deux in LA, the official web site reveals. And, in a lucky coincidence, on the day Sabeena was taping her “Shark Tank” part, she came across Deux was going to be carried in a space of Full Meals retailers, she knowledgeable Heavy.

This summer season season, Ladha closed a $1 million seed-round of funding, Forbes reported. The outlet moreover reported that Deux grew 600% in product sales throughout the first half of 2021 and is no doubt one of many top-selling desserts at Erewhon.

Ladha moreover expanded her product line with Drip, a healthful deal with Nutella.

5. Her ‘Shark Tank’ Experience Was an ‘out of Physique Experience’

Sabeena Ladha’s experience contained within the “Shark Tank” was, in her phrases, “wild!” She said,
“The viewer sees solely 6-7 minutes of a pitch however it might want to have been 100+ hours of prep, practising, watching, and finding out. The tactic is often pretty thrilling once you keep tempered expectations, and the pitch itself is sort of an out-of-body experience. I be mindful evaluating what was taking place whereas attempting to topic questions on the similar time – it makes every totally different investor dialog actually really feel like a bit of cake.”

Like totally different founders, Sabeena found she suffered from “tank amnesia” and doesn’t be mindful exactly what she said throughout the tank. She knowledgeable Heavy, “I nonetheless randomly be mindful moments nevertheless let’s see what happens when it really airs – maybe I’ll be shocked (hopefully in an effective way) by thought-about considered one of my responses.

Sabeena moreover said it was pretty humorous when, “I knowledgeable Mr Unbelievable that he wasn’t exactly our aim shopper (our aim shopper is a Gen Z or Millennial female) nevertheless I’m undecided if they’re going to air that!”

https://heavy.com/leisure/deux-shark-tank/ | 5 Fast Data About Deux on Shark Tank

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