College students are fantastic targets for well-run promotional marketing campaigns. They have a lot of influence and can help spread the word about your brand in a quick, convenient fashion. That is, if you’re able to give them promo gifts that they’ll actually love. If you want to achieve this effect, here are five promotional items that college students adore:
1. Drawstring Backpacks
When you’re trying to make it to classes without forgetting a book, your paper, or a tool you need, having a quality backpack is key. For college students, having a stylish backpack is also an absolute must. By branding drawstring backpacks with your company’s logo, and giving them out to college students who use your business, you can give them the gift of organization, while promoting your business to tons of college students that they interact with on a day-to-day basis simultaneously. There are lots of fun ways to tweak the designs of drawstring backpacks and even more ways to put your logo on them in an interesting, unique way. Many promo item manufacturers will be thrilled to help you find the right design that will ensure you capture the attention of college-aged customers with your drawstring backpacks.
2. Bag Toss Games
College students love to play fun, casual games when they’re in-between classes, or at parties, they host on the weekends. Cornhole is one of the most popular casual college games out there, but hauling around the heavy boards can be a real pain. By gifting them mini bag toss games with your brand label on them, you can help them unwind after finals. It’s simple to brand both the boards, and the bags with your logo, so this is a promo gift that can be put together at a fast speed if you need to begin a promotional marketing campaign right now. The more often the college students you gift the bag toss game set to use the gift, the more frequently students will begin to learn about your brand (as well as the products and services that your business has to offer them). Understanding the nuances of digital marketing will be invaluable as you set up your promo marketing campaign as well.
Many colleges require their students to wear IDs to access campus, or at least certain areas of campus. Due to this, many first-year students (and even older ones), will use lanyards to keep their IDs securely fastened to their person. To help students replace lanyards for free (after all, many schools charge insanely inflated fees to replace them for students), you should brand a bunch of them with your logo, and give them out on college campuses, or to any college student that comes into your business. They are incredibly cheap to buy in bulk, so they make a great choice for businesses that are on a tight marketing budget, but that still want to run a highly successful promotional marketing campaign.
Who doesn’t love a good, well-fitting hat? When you get one for free, you are bound to be even more excited about such a gift. College students are constantly wearing hats, as they are an easy, and often cheap way to accessorize in a fashionable and flexible fashion. For this reason, the more attractive your logo looks on a hat, the better a hat becomes as an option for a promo marketing campaign targeting college-aged people. Test out what hats are most appealing to the college students in the area where you’re running the promo campaign, and you’ll have a much higher chance of running one of your most successful marketing efforts to date.
5. Water Bottles
College students are almost always on the go. To keep up with school work, and all the physical activity they’re getting into, they need to stay properly hydrated. Give the college students you’re advertising the gift of hydration, and they will love you for it. If they begin to use your water bottle frequently, they will develop an emotional connection to it (as well as your brand). Since most college students rely on free merch and gifts to get by, they are much more likely to actually use your water bottle compared to many other demographics. By keeping this in mind, you can feel more assured that an investment in bulk orders of branded water bottles to give out on campus will be well worth the money and effort that’s spent.
College Students are a Key Demographic
While they have more limited incomes in some cases, college students are still a key demographic to target when running promotional marketing campaigns. Not only are they trendsetters for the rest of the world, but they will spread the word about your brand to their parents if you’re able to reach them successfully with the gift you give to them.