If you consider yourself a serious horologist, you might scoff at the idea of an Amazon watch for men. But it’s time to rethink your stance on the selection of large electronic tailor’s watches. Well established as a source of cheap but stylish flexible from Casio and Timex, Amazon is now building its credibility as a destination for Swiss luxury brand as well as Rado and Longines. Whether you are after a classic casual watch to visit your dad’s stuff, rough field clock can keep up with you on the trails or a minimalist dress watch to celebrate brother’s graduation, you are sure to find something among the best Amazon watches for men for everyone on the internet. holiday shopping list. To prove it, we went through Everything Store’s list of men’s watches and narrowed them down to these essential brands and styles.
Casio
This Japanese electronics brand changed the game when it launched the G-Shock in the early 1980s and has remained a leader in the digital chronograph space ever since. Outside countless variations of G-Shock, Casio has a host of other essential designs, including the original Databank calculator watch and the MQ24-9B (aka. Tyler the Creator’s Favorite Pre-Cartier flex).
Seiko
There’s a good reason most watch lovers have a Seiko in their collection: they just make great watches. It also doesn’t hurt that they offer elite style (and good quality mechanical movements) for much less than anyone else. Ascend to God at a lower cost.
Swatch
No designer on earth has as much fun as the designers at this Swiss brand, who come up with dozens of new watch styles in a rainbow of cheerful colors each season, including recent collaborations with NASA and Peanuts.
Spinnaker
Pretty much every watch brand makes a diver—Or at least something like one. However, this American startup that specializes in the creation of dive watches is more than just a part. Every Spinnaker marine-inspired gear is designed and tested for water resistance and durability, whether you’re swimming with whale sharks or floating in shallows.
Tissot
Based in Le Locle, Switzerland in the watchmaking equivalent of Santa’s Arctic workshop, Tissot has been quietly crushing it for over a century. Each of this year’s flagship models offers their own flavor — from 1960s sports watches to modern smartwatches — united by Tissot’s reputation for all-around quality.
Timex
After more than 150 years in business, you might think that Timex would struggle to find anything new in the sophisticated but inexpensive watch category. However, you would be wrong. In fact, they seem to get better all the time.
Citizen
Battery-powered quartz watches are both cheaper to manufacture and more reliable than mechanical watches, with one important exception: the batteries eventually run out. Citizen has solved that problem with a solar-powered Eco-Drive movement, resulting in the greatest combination of style and technology since the Gundam.
Eastern
Unlike Seiko, Casio, and Citizen, who make up the starting line-up of the All-Star Team of Japanese watchmaking, the brand tends to fly under the radar. As you can see from the sections below — more than a measure of quality and price — it’s only a matter of time before Orient is tapped for the big leagues.
Longines
This brand has everything you would want from a long-established watch maker — heritage, quality and a profound archive of classic designs — without the exorbitant prices. If you are ready to take the leap with your first mechanical Swiss watch, this is a very good place to start.
Rado
Where other brands zig, Rado zags, use high-tech ceramic instead of steel, and large square cases instead of traditional round. While Rado has a penchant for quirky design, however, their collection has enough depth and breadth that most people can still find something they like here.
Bulova
Back in the 1950s and 1960s, Bulova created some of the most high-end watches in the world. They’ve had some hits since then, but their best releases of the 2020s — including the NASA-approved one Lunar Pilot Chronograph—Those that honor that golden era.
Alpina
“Discovering” a watchmaker who has been around for more than 130 years is not a huge accomplishment, but in the case of Swiss sports watch expert Alpina, better late than never. Yes, they are great. And now you know.
Victorinox
Victorinox manufactures watches the same way it makes its famous knives: with professionalism and attention to detail. And unlike many of those tools, they are also TSA approved.
Hamilton
In watches as in medicine, finding a therapist pays off. If you are looking for a mechanical watch with a bit of a vintage taste, Hamilton has you right now.
Braun
Still saving for your very own Dieter Rams x Vitsoe collection? Keep the dream alive with a Braun watch inspired by Rams’ great minimalist watch designs.
