In Denmark, people live by a philosophy called “Hygge.” We don’t have a word for it in English, but it basically translates as creating a friendly, cozy atmosphere that leads to a sense of contentment. “Hygge” can be found in every inch of Danish life, and that means its beauty products.
One of the three Scandinavian countries (the other two being Norway and Sweden), hygge connotes the Scandinavian spirit in general. Scandinavian beauty is filled with quiet joy and respect for nature. Many products focus on “Clean” Ingredients, minimalism, and protection from the harsh Nordic climates. Below, we’ve rounded up some of our favorite Scandinavian beauty brands that you can’t miss to add to your arsenal. You’ll notice a few common themes — deep hydration and sustainable packaging are important parts of Scandinavian beauty. These brands are the next best thing for a Scandinavian spa getaway.