Go try trends in real life and basically shopping 24/7 is fine, but one of the most rewarding aspects of my job is tapping into growing brands. Throughout 2021, a lot of newcomers got out of my control and I recorded them all—from small scale accessory label arrive Independent brand It-girl with celebrity endorsements — each adding their own flavor to fashion’s giant cabaret. It’s incredibly gratifying to stumble across a new piece and wear it before everyone else.
With so many new names on the list, I thought I’d break down the players that stand out from the rest this year. These brands have managed to break through the noise and make a lasting impression with the new designs and concepts that are shaping today’s trends. There are seven names worth exploring, so settle down and keep scrolling — you might find your 2022 aesthetic.