Funko is flying high on Thanksgiving Day.
The company that produces pop culture products is based in Everett, Wash. played a popular role in the annual Macy’s Thanksgiving Day Parade in New York City on Thursday with the character Grogu’s hot air balloon from the streaming Star Wars series “The Madalorian.”
It was the first time the Star Wars-themed balloon was featured in the iconic parade, which celebrates its 95th anniversary on Thursday and airs nationally on NBC.
Funko has partnered with Macy’s and LucasFilm, and the department store was among those tweeted in approval when the giant green Grogu flew by.
Pop’s Inspirational Balloons! Plunge down the streets of Manhattan 41 feet high, 29 feet long and 37 feet wide.
Funko licenses characters from across popular cultures, including television, film, comic books, sports, and more. Its pop! the figurines – about 40 and a half feet shorter than the parade balloon – are the company’s signature product.