This early year Rihanna and A$AP Rocky attended Off-White Program during Paris Fashion Week. While most people’s eyes were on Ri Ri’s latest pregnancy outfit (a skin-tight PVC Off-White dress), it was Rocky’s look that caught our attention. . The “Fashion Killa” rapper wears a leather bomber jacket and matching trousers, both of which come with laces Mercedes-Benz signature brand.
While we think maybe he’s just invested in a new Mercedes-Benz EQC 400 and wants some leather trim to match, there’s more to it than eye-catching. Yesterday, Rocky took to Instagram to announce that he is secretly working on a collection in collaboration with Mercedes-Benz. In one Videos on Instagram captioned “HISTORY AT DA MAKING🔥MERCEDES BENZ X AWGE DROPING A$AP!!!”, Rocky gives us a glimpse of what is to come.
Rocky’s collective AWGE includes Playboi Carti and Smooky Margielaa, as well as his A$AP Mob members A $ AP Nast and A$AP Ferg. Rocky’s post yesterday confirmed a single product – a nylon bomber jacket with a satsuma hood, emblazoned with the iconic Mercedes three-pointed Star logo and AWGE’s name on the back. It’s safe to assume that pants with a “AWGE” stamped shell, inspired by the motorcycle worn with a jacket, are also part of the collaboration.
And just minutes ago, Rocky impressed us with more pictures on Instagram: He, sitting in a Benz with a white leather interior, in a long-sleeve T-shirt with the Benz-as-tennis badge on one chest and the word AWGE on the other.
We should see collaboration in the apparel sector coming. Rocky hooked up with Mercedes in 2017 and starred in the German car giant’s campaign, advertising the Mercedes CLA Coupe. inside music videos for 2018’s “Gunz N Butter” Rocky was shot with a vintage Merc sequence, including an SLC C107 Benz from the late 80s and an S-Class W116.
Meanwhile, Mercedes has been constantly improving its position in the fashion world in recent years. Not only is it a major sponsor of fashion weeks around the world, it’s also partnering with Heron Preston in 2021 to reuse its airbags to create one-of-a-kind jackets and pants. . Notably, Mercedes also put late Louis Vuitton and Off-White designer Virgil Abloh in the passenger seat and allowed him to create several designs just once, including a G-Wagen ready to track in 2020 and the Project MAYBACH off-road vehicle concept introduced late last year.
We still don’t have a release date for the merchandise, but as Rocky said, the outfit will cost “A$AP”.
This story was originally published in UK GQ under the title “Start your engine! A$AP Rocky has partnered with Mercedes-Benz. “
