adidas is withdrawing its challenge to a Black Lives Matter trademark application featuring three parallel stripes, two days after an image dispute with the US Trademark Office.
Adidas sent a counter-notice to the office on Monday, in the filing saying it had a problem with the Black Lives Matter Global Network’s application for a trademark that used three parallel yellow stripes on the sides. various goods such as clothes and bags.
The company says it feels that if Black Lives Matter were allowed to use the stripes, it would be “confusingly similar” to the use of the three-stripe mark, which it has used on its merchandise at least. especially since 1952.
By Wednesday, Adidas said it had changed its mind.
“Adidas will withdraw its objection to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the German sports equipment company said in a prepared statement.
It did not provide any further details as to why it withdrew the application.
Adidas has vigorously defended its three-stripe trademark for many years. In January, fashion designer Thom Browne emerged from a New York court with a victory over Adidas in a lawsuit. signature stripe battle. In that case, Adidas similarly argued that the striped designs used by Thom Browne Inc. too similar to their own three stripes. A Manhattan federal court jury sided with Browne.
