After her release was critically acclaimed”Renaissance“album, Beyoncé Back in the spotlight with a new campaign for Tiffany & Co. Celebrating individuality and self-acceptance, the “Lose Yourself in Love” ad shows Beyoncé modeling some of the brand’s most iconic pieces, including a custom-made Tiffany HardWear necklace. for the shoot, took over 40 hours to assemble and boasts 18k gold links. Photographed by Mason Poole and styled by Marni Senofonte and Patti Wilson, Beyoncé wore striking outfits such as a black cape with fill-shaped hip cuts, as well as a black corset with matching pants.
“I am honored to continue to work with Tiffany and Co. and to discover more deeply how beautiful our relationship is, when we truly celebrate relationships and the importance of love. that we give to ourselves as individuals,” the “Virgo’s Groove” singer said in a statement. Later this season, Tiffany & Co. will release an accompanying film, adapted by Beyoncé’s “Summer Renaissance” and featuring choreography by the legendary Fatima Robinson.
Before Tiffany & Co.The brand’s “About Love” campaign celebrated the love story of JAY-Z and Beyoncé. The image shows Beyoncé wearing a historic 128.54 carat Tiffany yellow diamond with a ’60s-inspired Givenchy gown that is related to Audrey Hepburn’s character in “Breakfast at Tiffany’s” (1961) ). The Carters also posed in front of Jean-Michel Basquiat’s never-before-seen painting “Equals Pi” (1982) for the pair’s first campaign together – and a new creative vision for the LVMH jewelry brand. .
“Beyoncé and Jay-Z are the epitome of a modern-day love story,” Tiffany & Co.’s executive vice president, Alexandre Arnault, said in a press statement at the time. “As a brand that has always stood for love, strength and self-expression, we couldn’t think of a more iconic couple that better embodies Tiffany’s values. We are honored. having the Carters as part of the Tiffany family.”
As part of Tiffany’s partnership with the Carters, the brand also committed $2 million in scholarship and internship programs to Historically Black Colleges and Universities (HBCUs) through the year. 2024. To date, scholarships have been awarded to more than 60 students at Lincoln University, Norfolk State University, Bennett College, University of Arkansas and Central State University.
View all Tiffany & Co campaigns. of Beyoncé in the foreground.