AFM changes location as Loews hotel closes – The Hollywood Reporter

The American film market has a new home.

The Loews, Santa Monica’s iconic Pacific Oceanfront hotel, has since 1991 provided shelter to thousands of movie buyers and sales executives (and lots of crazy movie posters, many posters). shark related poster), now closed for major renovations. While the site will reopen later this year, it will be renamed Regent Santa Monica Beach, becoming a new addition to IHG’s Hotels & Resorts portfolio.

As a result, the organizers of AFM – the Alliance for Independent Television & Film – found new accommodation for their annual bargain meeting at Le Meridien Delfina at 530 Pico Blvd. While the hotel doesn’t quite match Loews’ beachfront location (about a 10-minute walk away), it’s significantly more modern, having opened in 2013 (Loews first opened in 2009. 1989).

“Although that 30-year era is over, we’re delighted that our new location means you’ll be back in the sunny seaside city for AFM 2023, to familiar places and faces and you will be part of this exciting new chapter for the market,” IFTA said in a statement. “Moving to Le Méridien just down the street will give AFM a new look and a dynamic and creative backdrop for you and your company to merge with the global film industry, showcase and discover Discover the latest projects and services, connect with partners, and engage in conversations about market insights and trends.”

AFM 2023 will run from October 31 to November 5.

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