Alyssa Milano is scheduled to deliver keynote speech at the MIPCOM Cannes Global Women’s Lunch in Global Entertainment, co-hosted by A+E Networks The Hollywood Reporter.
The Women’s Lunch in Global Entertainment Power will take place at the Majestic Hotel on October 17.
Melissa Madden, senior international marketing vp at A+E Networks said: “Alyssa is a great spokesperson for women and a powerful voice and influencer who advocates for women in our industry. I. “I think she will be incredibly inspirational. She will tell her story and light a fire for all of us.”
Madden added that this year’s theme, “Stronger Together,” is “about connecting women and accountability in supporting other women on their career paths.” The room will be filled with women who have achieved success. But we will also ask ‘Who helped you?’ and “Who are you helping?”
This year, WGE Power Lunch marks its 10th anniversary at MIPCOM Cannes, where organizers say it aims to promote diversity and inclusion once again throughout its conference programme.
Milano will also present the first Behind the Scenes award at the Variety Excellence Television Awards, presented by MIPCOM in conjunction with founding showcase partner A+E Networks on October 19.
“The Women In Global Entertainment Power Lunch celebrating its 10th anniversary this year is more fitting than ever,” said MIPCOM Cannes director Lucy Smith. “From her early support of the #metoo movement, Alyssa has been a real catalyst for change and her impact has been remarkable. We are delighted to welcome her to Cannes for what I have no doubt will be an enlightening event and our thanks to A+E Networks who have been with us this morning. set up this wonderful event. “
During the keynote, Milano will reveal her recently signed first major deal with A+E Studios to write and produce projects aimed at US and global audiences. A+E says their partnership with Milano represents their longstanding mission to ensure representation of women behind and in front of the camera. That mission includes the “Broader Focus” initiative, an ongoing effort led by A+E’s Lifetime channel to advance the role of women in the industry.
“We continue to be encouraged by the results of the ‘Broader Focus’ initiative,” said Liz Soriano, senior international vp programmer at A+E Networks. “About 65% of our original screenwriters are women; 56% of our film directors are also women, while 50% of our production directors are women. We are excited to expand our ‘Broader Focus’ to support women in this industry further into the next generation. ”
The 38th MIPCOM Cannes, taking place October 17-20, is expected to attract more than 10,000 international TV producers, buyers, commissioners and creators from more than 100 countries. More than 300 confirmed exhibition studios and distributors will attend the market.