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Amazon Amp’s Live Broadcast App Is Launching a New Creator Fund TechCrunch


Amazon’s Amp . live radio app is launching a new creator fund designed to reward creators who create engaging shows and build loyal audiences. An Amazon spokesperson told TechCrunch that Amp has allocated “millions of dollars” to pay creators through monthly rewards, but did not provide an exact number. The company says the pay range for each creator varies based on various factors, and the number of creators it rewards each month is subject to change.

Any eligible creator who has hosted a show in an eligible month can be rewarded from fund. Creators will be evaluated based on show performance and listener engagement, such as how popular the show is with new and recurring listeners. Amazon says it’s looking at different ways to reward creators, so the metrics it uses to determine bonus amounts may change over time.

Each month, all eligible Amp creators will be automatically considered for a reward, and selected creators will receive an email with instructions on how to claim their rewards.

“Creators are the heart and soul of Amp, and the creator fund is our next step in recognizing the commitment of those who are doing what they do,” said John Ciancutti, vice president of Amp in. they love by doing creative programming that inspires and entertains,” said John Ciancutti, vice president of Amp printing. “We spent our beta listening to early adopters of our community of creators, and we understand that monetization is important to them. The Creator Fund will support loyal creators who are spending their time creating great shows and building a community of followers on Amp. “

To be eligible for a creator bonus, you must adhere to Amp’s guidelines and be based in the United States. You also need to be 18 years or older. If you’re 13-17 years old, you’ll need a parent or guardian to accept the app’s terms of service and set up a payment account.

Amazon introduced the Amp app in March as a way to allow people to create live “radio shows” where they can act as DJs by having callers and playing tracks from a catalog of licensed songs, from titles Classic to modern music. This app marks Amazon’s belated entry into the live sound market.

In spite of Club house supposedly the leapfrog that started the live audio market by establishing a new format for social interactions using live audio, the concept has since been rolled out to many competitors. paintings, including Twitter space and Spotify’s Green Room. However, Amazon’s Amp sets itself apart by providing access to a vast catalog of music. Creators can use Amp to DJ, stream, and chat about their favorite songs and artists. Or, they can use the app to talk about anything else, such as sports or pop culture, while also curating a music selection for their listeners and taking callers directly.



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