Amazon buys iRobot in $1.7 billion all-cash deal – TechCrunch

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TechCrunch’s Top 3

  • Couple “ring exchange” ceremony: Amazon and iRobot’s relationship took the next level today when the couple announced they were having a hard time, Brian report. Mapping the robot vacuum out of your home now takes on a whole new meaning.
  • Double the number of layoffs: Natasha USA noticed a trend among startup layoffs – that certain companies made multiple announcements in a row – and got to work. She outlines what this means and why it causes trouble.
  • Double the entertainment: A pairing is also happening in the streaming world. HBO Max and Discovery+ fans can cheer the merging of these services into one at some point next year, Ivan write.

Start-ups and VC

  • Spark an interest in electricity: Beacon Power receives a new funding to improve electricity access for sub-Saharan African cities, Tage write.
  • Make up: Internet security company DuckDuckGo and Microsoft are now adopting friendlier terms after a policy change that now includes Microsoft’s third-party tracking scripts, Natasha LOL report.
  • Billion Dollar Milestone: Switch to TechCrunch+, Alex Check out the Databricks news that it has hit $1 billion in annual run rate and what that means for its valuation.
  • Magnetic attraction: A new round of funding has ignited Zenno Astronautics with technology that aims to move spacecraft using electromagnets, Ari write.
  • It becomes personal: Kenya’s move to protect personal data will have some kick-starting impact. Annie Outline what could be.
  • More out-of-the-world action: LiveEO has received some new funding to further develop its big data approach to make the raw geospatial data collected by satellites more useful, Ingrid report.

How to Run Growth Marketing During a Recession

The golden bird carries an anvil.  Growth marketing in a recession

Image credits: Mihaela Rosu / Beautiful pictures

Last month, US Treasury Secretary Janet Yellen said the economy was “in transition”, citing “we have a very strong labor market. When you’re creating almost 400,000 jobs a month, that’s not a recession.”

Today, we learned that the US added 528,000 new jobs last month and the unemployment rate fell to 3.5%, but for many in the tech industry, this is a huge difference. there is a difference: According to, 467 startups have laid off their jobs. 64,518 employees so far in 2022.

Marketing cannot cure everything that harms a company, but it is the easiest channel to make iterative changes that produce instant results.

In his latest TechCrunch+ column, Jonathan Martinez said it’s time to “re-forecast, re-prioritize, and refine” strategies to move key growth metrics like ARPU and LTV.

Using a variety of examples, he shares a few ways companies can forecast revenue using shorter time periods, along with exercises to help refine their marketing platform.

“If new channels and big tests come into the picture, then it might be best to leave those out as the market recovers,” he advises.

(TechCrunch+ is our membership program that helps founders and startup teams rise to the top. You can register here.)

Big Tech Inc.

  • Elon Musk vs. Twitter, section 1.254: Twitter is a little difficult, so say Ivan, in response to Elon Musk’s outfit. It’s not fair to me to say it all – it’s better if you just take it all in on yourself. Speaking of Twitter, Zack social media giant report fixed a nasty little security bug.
  • A seat on the table: India doesn’t want to be excluded from mergers and acquisitions, so it has come up with some antitrust proposals to bring the country on par with other regions, Spanish write.
  • We are all “Super”: Well, less than a hundred of us anyway. That’s how many influencers are previewing Meta’s new live streaming platform, Super, Aisha report.
  • Play it up: Rebecca discusses five takeaways from Tesla’s Cyber ​​Roundup, also known as its annual shareholder meeting. Unfortunately, some attendees suffered blisters from their boots.

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