Tech

Amazon Great Indian Festival Sale 2021 Announced, Beginning October 4 as Month-Long Event

Amazon Nice Indian Competition 2021 dates at the moment are official, and the festive season sale will start on October 4. The US e-commerce big introduced the launch of this yr’s Nice Indian Competition sale via a digital press convention on Friday, September 24. An identical to final yr, the net sale will run all through the whole month of festivals within the nation. Prime members shall be given early entry to offers and reductions accessible through the sale. Earlier this week, Amazon rival Flipkart introduced that it’s internet hosting its Large Billion Days 2021 sale beginning October 7.

To draw prospects through the Nice Indian Competition sale, Amazon has created a devoted webpage that signifies reductions on numerous cell phone fashions and equipment, digital gadgets reminiscent of smartwatches, tablets, and laptops, and residential home equipment together with sensible TVs. The Amazon sale can also be claimed to supply its Echo, Hearth TV, and Kindle gadgets on the lowest costs of the yr. Additional, there shall be a number of Alexa sensible dwelling combo presents to broaden the person base of the voice assistant within the nation.

Along with offers, reductions, and presents, there shall be over 1,000 new product launches from manufacturers reminiscent of Apple, Asus, Fossil, HP, Lenovo, OnePlus, Samsung, Sony, and Xiaomi. There may also be new launches round Sony’s PS5 and Microsoft’s Xbox, Amazon revealed via an announcement.

Amazon Pay can also be touted to permit prospects to save lots of as much as Rs. 5,000 through the Nice Indian Competition sale by making funds of their utility payments, reserving tickets, and sending cash.

Moreover, Amazon has partnered with HDFC Financial institution to supply a ten % immediate low cost for purchasers making purchases utilizing HDFC Financial institution debit and bank cards in addition to EMI transactions through the Nice Indian Competition sale.

Clients who’ve joined Amazon Prime membership will get early entry to the Nice Indian Competition sale. There may also be extra cashback presents, prolonged no-cost EMI choices, and extra warranties — that every one shall be accessible throughout particular Prime Fridays.

Citing a survey performed by market measurement agency Nielsen, Amazon India Vice President Manish Tiwary on the press convention mentioned that greater than 78 % of its sellers are anticipated to succeed in out to new prospects throughout this festive season within the nation. As many as 71 % of the surveyed sellers are additionally trying ahead to growing their gross sales through the season, he added.

Amazon not too long ago expanded its language help to Bengali and Marathi to assist sellers attain new prospects. These languages are along with the prevailing Hindi, Kannada, Malayalam, Tamil, and Telugu. The corporate can also be updating its voice procuring expertise by including Hindi help within the coming future.

Tiwary additionally claimed that within the final 15–18 months, Amazon noticed quite a lot of prospects transfer on-line, with 65 % of buyer orders and over 85 % of latest prospects on Amazon.in had been coming from smaller cities and tier two cities. He did not present a precise variety of new prospects approaching board, although.

Not like Flipkart that’s internet hosting its Large Billion Days sale this yr as a six-day occasion, Amazon is internet hosting the Nice Indian Competition 2021 as a month-long sale. This could possibly be just like how the corporate performed a number of sale rounds final yr.

“Should you take a look at how prospects have fun this festive season, it isn’t about Diwali, it begins with Dussehra, Navratri, and continues via the month, and in sync with it, the Nice Indian Competition additionally shall be a month-long pageant,” mentioned Tiwary. “So, prospects can really get pleasure from a month-long celebration and entry nice on a regular basis offers from a number of the largest Indian and worldwide manufacturers, and an enormous choice from our small sellers.”

Amazon sees cellphones, shopper electronics, laptops, and residential leisure in addition to grocery as a number of the product classes to get important traction through the festive sale.


This week on Orbital, the Devices 360 podcast, we talk about iPhone 13, new iPad and iPad mini, and Apple Watch Collection 7 — and what they imply to the Indian market. Orbital is obtainable on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.
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