Amazon lets mainstream users unsubscribe in 2 clicks after EU complaint

US online retail giant Amazon has made it easier for users to cancel subscriptions to its Prime fast-shipping club with just two clicks, following complaints from consumer groups, the European Commission said on Friday.

The European Consumer Organization (BEUC), the Norwegian Consumer Council and the Transatlantic Consumer Dialogue filed a complaint with the EU regulator in April last year.

They said users had to go through many hurdles, such as complicated navigation menus, misleading wording and confusing choices, to unsubscribe Amazon Prime.

The commission said the company will now allow users to cancel their Amazon Prime subscription with two clicks via a prominent and clear ‘cancel button’.

The changes will apply to all European Union websites and to desktop, mobile and tablet devices effective immediately.

“Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or ‘dark paradigms’ must be prohibited,” the Commissioner said. Justice Didier Reynders said in a statement.

“By design, we make it clear and simple for customers to sign up for or cancel their Prime membership. We’re constantly listening to feedback and looking for ways to improve the experience,” Amazon said. customer experience, as we are doing here following a constructive dialogue with the European Commission.”

© Thomson Reuters 2022

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