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Amazon’s $1.7 billion acquisition of iRobot according to US FTC Antitrust Review: Report


Earlier this month, Amazon announced that it would acquire vacuum cleaner maker Roomba iRobot in a deal worth $1.7 billion (about Rs 13,500). There is information that this deal is being reviewed by the US Federal Trade Commission (FTC) for violating antitrust laws. Both companies are understood to be preparing for a potentially lengthy investigation. Amazon has been the interest of a wide-ranging exclusive probe by the FTC. Furthermore, the antitrust watchdog is investigating whether the deal illegally promotes Amazon’s share of the connected devices and retail markets.

According to a report by Politico, Amazontakeover of Roomba vacuum cleaner I’m a robot being considered by the US FTC for violating the country’s antitrust laws.

The antitrust watchdog is believed to be investigating whether the sale gives Amazon an unfair advantage in the connected devices and retail markets.

The FTC is reportedly trying to determine the impact of the deal on Amazon’s growing portfolio of smart devices like Ring security cameras.

The antitrust watchdog is concerned whether data generated from users’ homes by iRobot’s Roomba vacuum cleaner could be used to gain an unfair advantage over other retailers. According to the report, Amazon and iRobot could face a lengthy and arduous investigation.


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