AMC Networks rearranges revenue team before prepayment – ​​The Hollywood Reporter

AMC Networks is reorganizing its commercial revenue pool by 2023/2024.

The company, home to cable networks AMC, IFC and Sundance TV, as well as streamers such as AMC+, Acorn TV and Shudder, will combine its national sales and advanced advertising teams under the direction of Evan Adlman. Adlman, who was once senior vice president of digital partnerships and advanced advertising, will now become executive vice president of commercial sales and revenue operations.

With this new title, Adlman will oversee national sales, linear and digital operations, the company’s FAST/AVOD business team, programmatic sales, and advanced advertising. His team will include current executives, Todd Schwartzman and Tony Song, who will lead the nationwide sales, and Marisa Simon, who will lead the linear and geographical operations teams. only.

AMC Networks will also combine the planning and pricing team with direct response sales operations, under the leadership of Marc Krok. Krok, who was most recently senior vice president of advertising business and partnerships, will move into the role of executive vice president of revenue management, pricing and top planning, sales and Direct response sales and partnerships for BBC World News. His new team includes department heads Shannon Frasier, Pat Lucci and Michael Graf.

Additionally, Kim Granito, executive vice president of Integrated Marketing and Content Division, will add Miguel Enrique Rodriguez, senior vice president of production, operations and events at AMC Networks, and Kevin Vitale, vice president senior president in charge of marketing and creative strategy, to her team.

Adlman and Krok will still report to Chief Commercial Officer Kim Kelleher.

“We are looking forward to bringing in a new and strategically reorganized sales organization by 2023/24, alongside a remarkable series of early shows, a growing franchise,” said Kelleher. development and exciting partnership opportunities,” said Kelleher. “Our new structure is designed to drive innovation and bring our most powerful advantages and capabilities to market in a way that makes it easy for our advertising partners to exploit value of viewership and our leadership in new technologies such as addressable advertising, our strong presence on new digital platforms and services differentiated and data-driven.”

This is the latest staffing move at AMC Networks, as CEO Christina Spade left the company in the fall after just a few months in the role. In November, James Dolan, who currently serves as interim executive chairman, announced “a massive layoff as well as cuts in all areas of operations.”

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