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Antenna: 9% of Netflix’s US subscriptions in November were for its advertising tier; 57% of plan subscribers re-engaged or signed up for a new one, while 43% downgraded (Sarah Krouse/Wall Street Journal)



Sarah Krouse / The Wall Street Journal:

Antenna: 9% of Netflix’s US subscriptions in November were for its advertising tier; 57% of plan subscribers re-joined or signed up for a new one, while 43% downgraded– The streaming giant’s ad-supported plan accounts for 9% of new signups in the US, according to subscription analytics firm Antenna




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