Apple acquires AR headset startup responsible for Mario Kart: Bowser’s Challenge

Super Nintendo World
Image: Nintendo, Universal

Tech giant Apple yesterday announced its new headset called “Vision Pro” and now in some related news it is said to have acquired AR startup, Mira. This is the Los Angeles-based team behind the headset technology featured in the Super Nintendo World experience, Mario Kart: Bowser’s Challenge.

According to The Verge, this was revealed on CEO Mira’s personal Instagram account. The site also contacted Apple and received the following confirmation:

“Apple occasionally acquires smaller tech companies, and we generally don’t discuss our goals or plans.”

While it’s unclear exactly what Apple may have planned for the company, Mira seems to be quite likely based on its past history. Previously, it worked on military contracts, where it provided “scalable augmented reality hardware + software solutions… enabling the frontline workforce with the tools and contact information”.

The Mario Kart ride at Super Nintendo World combines the real and virtual worlds, where the headset will display characters and items as the ride moves. You can see it in action below.

Ready to experience Mario Kart like never before? Put on special goggles and battle Team Bowser on iconic Mario Kart tracks alongside Mario, Luigi and Princess Peach. Collect coins and throw seashells to win the Gold Cup on the world’s first interactive Mario Kart game with cutting edge technology at SUPER NINTENDO WORLD™.”

Were you lucky enough to try the Mario Kart game at Super Nintendo World? Comment below.

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