Apple Event Week and YC Launch Day • TechCrunch

Happy Saturday guys. Welcome back Reviewed week, the newsletter where we quickly put together the most read TechCrunch stories of the past week. Want it in your inbox every Saturday morning? Get it here.

This week has seen two major events unfold in tandem: Apple Hardware Announcement and Y Combinator performance date. Either of those two will generally lead our traffic for the week – as they slam into each other on same day very interesting. And can be a little tiring.

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Apple things: Apple events, as their events usually do, largely dominated this week’s tech news cycle. Instead of turning this whole newsletter into one big list of Apple stuff, I’ll just say: new IphoneNew AirPodsand a powerful new Apple Watch. Want more words than that? This is our news summary.

Photograph of the moon Y Combinator: Starting a business is hard. But every YC wave has at least some companies that seem like more hard – the moon shots, if you will. From fake fish to teams that want to reinvent the way of flying, the Demo Day team has collected some of the wildest playing fields.

Musk/Twitter drama continues: Elon Musk is still aiming to undo his multi-billion dollar offer to Twitter, and Twitter still wants to keep him. This week, a Delaware judge made two decisions in the challenge: The trial would not be delayed by a month as Musk’s legal team had requested, but Musk will allowed to “modify his counterclaim with details” revealed by Twitter security whistleblower Peiter “Mudge” Zatko in the first day of this month.

LG wants you to buy NFT on your TV: NFT sales are reported to have increased Just a few months ago. Will the ability to buy/sell/trade NFTs on LG smart TVs turn the tide? No, no, it won’t.

Kim Kardashian’s New Contracts: “America’s favorite reality TV star is elevating her repertoire,” wrote Anita, with another title: private equity investor. Kardashian is teaming up with Jay Sammons, formerly head of Consumer/Media/Retail at Carlyle Group, to form a new private equity firm called SKKY Partners.

Jeep’s EV: Another legendary auto brand is diving into electric vehicles – this time Jeep, which this week revealed plans to launch three different EVs (Recon, Wagoneer S and Avenger) by 2025 The company, Jaclyn said, projects “EVs to generate half of its sales in North America – and all sales in Europe – by 2030.”

Patreon fired: Patreon, a company that helps creators build paid membership services, laid off employees this week. The intentional layoffs left Patreon without a lot of security teams, it seems… not ideal?

Image credits: Bryce Durbin

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What’s in TC . podcast land this week? “Selling Sunset” star Christine Quinn stopped by Find tell them about her new startup, Chain reaction The crypto team talked about the latest drama at Binance, and Burnsy took a virtual trip to Minnesota to bring attention to the Minneapolis startup scene for TechCrunch Live.

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Want 15% off an annual TechCrunch+ subscription? Use promo code “WIR” when registering. Just want to know what TC+ readers read the most this week? Here is the problem:

Love Demo Day on YC: Nearly 230 pitches later, which Y Combinator S22 company stands out in the Demo Day group? These are their favorite throws from 1 day and Day 2.

The most important slides in your pitch: Reporter/former VC/resident pitch expert Haje shares his insights on how perhaps too many slides in your deck are the most important.

The freemium bar is changing: Across products from Slack to Google Meet to Heroku, many companies are switching their free tiers to offer less. Why now? Anita explores trends.

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