Apple iPhone 15 Pro Max may get exclusive features over Pro variant: Ming-Chi Kuo

Apple’s iPhone 14 series was announced on September 7. It’s only been a few days since the launch of the iPhone 14 series and the rumored maker has already begun to reveal some details about next year’s iPhone. Analyst Ming-Chi Kuo claims that Apple will make more difference between the iPhone 15 and 15 Pro models. The company currently offers four models – iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. The Pro models share flagship hardware, while the iPhone 14 and iPhone 14 Plus come with iterative upgrades over the iPhone 13 series.

Over the next year, the analyst claims that Apple will further widen the gap between the iPhone Pro and non-Pro models. Apple may start offering exclusive features in the iPhone 15 Pro Max. Kuo believes the company has the ability to do so through a correct product segmentation strategy to generate more sales/profits in a mature market. Apple also wants to increase the shipment allocation of the Pro models, which in turn will continue to increase the average selling price (ASP) of the iPhone.

I believe Apple will make more differentiation between the standard iPhone 15 Pro and iPhone 15 models to increase the new Pro and iPhone ASP shipment allocation.

– (Ming-Chi Kuo) (@mingchikuo) September 9, 2022

Apple now offers 120Hz Promotional displays on iPhone 14 Pro and iPhone 14 Pro Max with a hole and a pill-shaped cutout for the Face ID sensor and front camera.

The Pro models also have much brighter displays and a faster A16 Bionic SoC. There’s also a brand new camera setup with a 48MP main camera. Now, aside from the larger screen and battery on the iPhone 14 Pro Max, both iPhone Pro models share the same hardware.

6.1 inches iPhone 14″ and 6.7 inches iPhone 14 PlusOn the other hand, there’s the standard 60Hz OLED display with a wide notch at the top. They get the A15 Bionic chip with a five-core GPU from iPhone 13 Pro lined up. Apple also offers an upgraded 12MP dual camera setup with a larger primary camera sensor. You can Click here to check out our first impressions of the iPhone 14 Pro and iPhone 14 Pro Max.

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