A consumer advocate is suing Apple for £768 million because a software update in 2017 effectively slowed older iPhones.
Justin Gutmann is claiming damages on behalf of the 25 million iPhone owners in the UK who were affected by Apple’s practices.
Apple admitted that a software update released in 2017 hampered the performance of the devices, although it claimed that the software was intended to preserve the phone’s battery life.
Critics have accused the company of intentionally reducing the effectiveness of older models to push customers to buy newer models.
The company previously paid $113 million to settle a similar case in Arizonaand $500 million to settle somewhere else in California.
Mr. Gutmann’s complaint has been filed with the Court of Competition Appeals, the UK’s specialized judicial body that hears cases related to anti-competitive market practices.
It’s a disclaimer – meaning owners of iPhone 6, 6 Plus, 6S, 6S Plus, SE, 7, 7 Plus, 8, 8 Plus and iPhone X model don’t need to actively participate in the lawsuit. to claim damages.
“Instead of doing the honorable and legal thing for their customers and offering free replacement, repair, or compensation, Apple deceives people by hiding a tool in its software updates. software slows down their devices by up to 58%,” said Mr. Gutmann.
“I am launching this case so that millions of iPhone users across the UK will receive a remedial solution to the consequences of Apple’s actions.
“If this case is successful, I would expect dominant companies to reevaluate their business models and refrain from such behaviour,” he added.
The scandal erupted after a study by a Reddit user, who claimed that Apple’s technology automatically slows down the phone as the battery gradually reduces its charge capacity.
Apple admit causing problems and sorry for the obvious downgrade.
In a statement, the company explained that as the lithium-ion batteries used in their phones age, they become less able to deliver the highest levels of current needed.
Problems with peak current draw especially occur when the battery is cold or nearing the end of life, Apple says – “which can result in the device shutting down unexpectedly to protect its electronic components”.
Lithium-ion batteries lose capacity over time due to physical wear and tear of ions passing through the battery’s material.
But iPhone users have complained about their devices shutting down unexpectedly even when they have a significant amount of charge left.
Finally, the company says it will replace users’ batteries at a limited-time discount, and also introduced a feature that allows users to turn off the power management tool.
The company says it has never and will never do anything to intentionally shorten the life of a product. CEO Tim Cook publicly apologized and said Apple didn’t try to fool anyone with the software.
However, Mr. Gutmann claimed Apple did not do enough to inform customers about battery replacement service and that the company abused its dominant market position.
Apple has not yet commented on the new legal request.