Apple is in the top 3 brands considered quality without actual cars being sold, vehicle owners survey shows

Apple is said to be working on a self-driving car, and several previous reports have revealed that the company is developing technology towards that goal. Although the Cupertino company is probably a few years away from launching an autonomous vehicle – yet to officially announce plans for such a product, a recent survey shows a large number of users in the US wanted to buy a car from the manufacturer. iPhone, iPad, Mac, Apple Watch and other consumer electronics.

According to a Recent surveys new vehicle owners in the United States, Apple is the third highest customer-reviewed brand when asked about their perception of the quality of more than 45 car brands. Strategic Vision’s New Vehicle Experience Study (NVES) polled over 2,000 vehicle owners and tracked variables such as smartphone brand usage and electric vehicle development measures. .

The NVES survey found that Apple, which doesn’t even have a car to sell to customers, came in third with 26% of customers saying they would ‘definitely consider’ a car from the company. Cupertino in the future. In fact, Apple beats established brands Ford (21 percent) and Tesla (20 percent) in the survey. Apple is placed after Toyota (38 percent) and Honda’s motobike (32%), in first and second place respectively.

While Apple came in at number three in terms of user consideration for a vehicle, the company beat other brands easily when respondents were asked about their impressions of quality. brand, with 24% ticking the “I love it” box, according to the survey.

However, unlike other brands, the survey found that 34% of new car buyers polled said they “don’t know enough about” what an Apple car could be, no any word from the company about its plans for an electric self-driving car. day.

Bloomberg before report that Apple has hired Luigi Taraborrelli, a 20-year veteran of the Italian automaker Lamborghini, indicating that the company may be working on a vehicle. Taraborrelli has been appointed as one of the top managers on Apple’s EV team and is expected to boost the company’s efforts after years of delays and volatility, according to the report.