Apple Music Sessions launches with country stars Carrie Underwood and Tenille Townes – TechCrunch
Apple is introducing a new perk for Apple Music subscribers, Apple Music Sessions, gives listeners access to exclusive releases in spatial audio that have been recorded in Apple music studios around the world. Performances are also filmed, providing subscribers with accompanying live music videos.
Lessons give musicians the chance to recreate hits from their catalog and cover classic songs for listeners to enjoy.
Country fans will especially appreciate today’s launch as Apple Music releases a short anthology of songs by country singers Carrie Underwood and Tenille Townes. The two artists were originally recorded in Apple Music’s studio in Nashville, Tennessee.
Carrie Underwood has had 25 CMT Music Awards, Most awarded artist in the history of the award program. For her Apple Music Session, Underwood performed two of her own songs, “Ghost Story” and “Blown Away,” along with a cover of Ozzy Osbourne’s “Mama, I’m Coming Home.”
Tenille Townes is a rising country music artist, most recognized for her hit song “Somebody’s Daughter”. She performed the song alongside “Same Road Home” for her Apple Music Session. Townes also covered “At Last” by Etta James.
Country singers Ronnie Dunn and Ingrid Andres are lined up next to the releases, Apple announced. The company plans to include more artists in the future and expand Apple Music Sessions to other genres.
Apple has continuously added exclusive features and experiences to attract more subscribers to its music service.
In 2020, Apple launched At home session along with artists like Arlo Parks remake three of her songs in the comfort of her own home. Apple Music Sessions seems to be a step up from this, inviting artists into professional studios and recording songs using spatial acoustic technology.
Just a few months ago, Apple launched Apple Music Livea new concert live stream series featuring top artists like Harry Styles.
This April, Apple Music was added DJ mix in spatial sound with Dolby Atmos. It was also released Siri-only music packs last year.
The company is also looking to attract new subscribers by focusing on serving specific interests. Example: Apple acquires classical music service Element last year to expand its music offering to fans of classic Apple Music. Primephonic acquisition supposedly for Apple New classical music app slated to launch in 2022 with “visual, auditory and tactile” aspects for a differentiated listening experience.
