Tech
Apple signs a multi-year NFL deal for Apple Music to replace Pepsi as the main sponsor of the Super Bowl tournament program; source: NFL wants to charge ~$50 million (Tripp Mickle/New York Times)
Tripp Mickle / The New York Times:
Apple signs a multi-year NFL deal for Apple Music to replace Pepsi as the main sponsor of the Super Bowl tournament program; source: NFL wants to charge ~$50 million– Apple’s pursuit of an NFL media package has expanded to include sponsorship of one of the most watched events on TV.
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