When it comes to finding new contemporary designers or large fashion brands in this space, it’s always exciting to stumble across something new. Especially a brand that advocates for sustainable fashion AND a brand that includes and considers the oversized consumer. Such is the case with AS by DF, a modern ready-to-wear brand that recently launched and includes a line of curves in their product portfolio.
“The classic motorcycle leather jacket, one of the most stylish and timeless pieces a woman can own.”
Denise Focil
And when you add full-size leather to the recycled or recycled large-size leather? Curiosity was immediately aroused. AS by DF is the brand of Denise Focil, who started her brand in 2009 with one goal: to create the perfect leather jacket.
“When I started AS BY DF, my goal was to create and design the perfect leather jacket. I’m obsessed with fit and leather, I’ve designed it to fit someone’s body perfectly. For me, this jacket is something that never goes out of style. Truly, there is nothing more sustainable than owning and loving something for a lifetime.”
Denise Focil
Interesting discovery at DF .’s AS
I originally found As by DF on the website 11 Honoré… A newer brand that offers us large leather options? I had to do some research. I must admit, I was a bit disappointed when I checked out the size ranges, which yielded a “3X” size. (more like 2X when compared to Ashley Stewart’s size chart) but their size is slightly different from most 3X we see. So make sure you check your measurements and compare with their size chart.
So when I learned that Denise Focil’s brand was all about skin sustainability, offering larger size options (up to 3X or 18/20)and is on a mission to become “carbon negative”? I knew we had to share this brand insight with you! Lasting plus skin size options in FUN colors? You have my attention.
“As sustainability in the leather sector becomes a top priority for consumers, designers are strategizing how to maintain design quality, cost effectiveness and authenticity with materials. new.”
AS by DF’s mission is to create conscientious fashion. Their goal is “may leave this world better than we found it.” And AS by DF is not for conservatives. From the models we’ve seen, the collection is for confident people or those who want their outfits to inspire confidence.
With a leather or textured crop top and a thigh-high slit skirt, this contemporary brand is definitely for those looking to impress or attract attention.
According to an interview with Forbes, Denise Focil and her team launched a collection of recycled leather goods. To create the look you see, the AS by DF team collected and sourced leather scraps that should have been landfilled waste.
The As by DF team is an official partner of the non-profit Ocean Conservancy, an organization dedicated to cleaning up the oceans. AS by DF has committed to donating $10 for every sale! They raised more than $40,000 in 2022.
“The next evolution of leather is completely animal-free; made in a completely green process. So there are no emissions, absolutely no water and are made from all-natural materials. So it’s 100% natural and biodegradable, but it still feels and looks like leather. You cannot tell the difference.
Denise Focil
To find an eco-friendly designer, offer us modern and large size options, and focus on Sustainable plus size skin options? Impressive. Even more so? When looking at the options that Denise Focil offers us in her Curve line, you hardly see any difference in design compared to the straight sized models and this is true. appreciate.
“We operate in the field of sustainability, environmental friendliness,” Denise Focil continues to share with Forbes. “We are constantly fighting an uphill battle. I often hear, ‘Nobody does that. That’s impossible. It’s very expensive.’ I know it doesn’t exist. Yes, invent it. Let’s work with our factories, let’s work with our factories to make something. Come up with a solution… We are innovating. And in that space, a lot of resilience is needed. So I always think, ‘If I give up, my team will quit ten times faster.’ I must be this person that you can not wear down. That resilience has made for a great team of men and women.”
You can purchase the collection NOW, at ASbyDF.com or above Dia.com!
I hope that as As by DF continues to grow, they will also increase their size range to include the full size plus size chart, until at least 26/28 to be on par with the Other oversized independent designers.
However, since this is the first time entering this space, I hope that they can receive this response with love and encouragement, because it is such a wide open space in the world of foreign fashion. size and we liked what we saw…
What do you think of this designer and the brand? Is this collection the one you might find yourself playing with? Sitting in your closet with a few other favorites?
Let us know what you think about AS by DF, their mission to lead in sustainable leather, and the choices we must be in!
As for me, I’m super curious about this brand and we’ll be watching to see what exciting options they have for us in the future!
