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Audi’s semiconductor shortage package solves chip shortage



There are lemons, make lemonade, right? Only if you have multiple lines. Realizing that our current lemon-rich world situation is lacking in the amount of sweetener needed to make a delicious beverage, Audi did the next best thing and created lemon flavored water, renamed it “Semiconductor Deficiency Package”. CD driver pick up forum posts in places like Audi World and Reddit about this weird item on some Monroney at Audi authorized dealer. Someone at Audi had the idea that instead of just including a line of text about certain features that aren’t available on certain vehicles due to chip constraints, the luxury carmaker should include missing features into the aforementioned package and then deduct the cost from the MSRP.

Example deductions are $350 off the price of a Q5 for lack of Audi side assist and rear cross-traffic alert, $1,200 MSRP discount for another Q5 for lack of previous features as well as adaptive cruise control with traffic jam assist, master lane assist Audi mobile and Audi phone box, and $1,350 discount for one Audi A4 Allroad for the same four shortcomings.

Look, it’s a novel approach, and we get it. It saves people the time and hassle of trying to figure out which cars will be missing which options; Several other automakers have made that difficult. Furthermore, no one needs to buy an Audi with a Semiconductor Deficiency Package – it’s part of the seller Inventory sits on the showroom floors. For example, in the Allroad example, the poster ordered an Allroad in January and was told it could take six months to deliver because of a chip shortage. Buyers have seen an Allroad similar to the one they ordered on a dealer’s website and are asking anyone if those features could be added later. So Audi isn’t barring anyone from entering these cars, the company is trying to keep the cars circulating to dealers and perhaps trying to keep the message out of any omissions on the brand. It’s the kind of glassy howl we’ve seen before in many other ways and times. As one Reddit poster commented, “Oh my god, the idea is called absent of a very funny ‘pack’ feature. I can not believe it Porsche didn’t do that. “

For retroactive settings, the answer is nein. A vehicle built without these features will live a lifetime without these features. Happy shopping.

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