On January 30, 1969, The Beatles held their last live performance on the rooftop of their Apple Corps headquarters in Savile Row, London.
To celebrate the iconic event, Disney and Imax on Sunday announced a special theatrical version of the Peter Jackson documentary. The Beatles: Back screened to near-sold-out crowds at nearly 70 Imax theaters across North America and at the BFI Imax theater in London.
Sunday’s premiere of the 60-minute film – which includes an entire 45-minute concert – comes with a live Q&A session with Jackson and BBC broadcaster, author and musician Matt Everitt. showing in cinemas.
Jackson used footage from his eight o’clock Beatles documentary series to create a larger-than-life show of a rooftop concert. The critically acclaimed series itself debuted on Disney+ over Thanksgiving.
According to Imax, the majority of Sunday’s locations were sold out in cities including New York, Boston, San Francisco, Los Angeles, Denver, Charlotte, St. Paul, Pittsburgh, San Antonio and Cleveland. Special even generated around $500,000 in revenue.
The Beatles: Get Back – Rooftop Performance will stream exclusively at select Imax locations globally over the weekend of 11-13 February. The concert scene has been digitally remastered with exclusive Imax technology.
Imax Entertainment President Megan Colligan said: “Peter Jackson put together this edit so you can watch the concert in full glory. “And turnout shows the power of coming together in a movie theater even though it’s on Disney+.”
Like other exhibitors, Imax is looking to expand its reach.
In early December, Imax partnered with Amazon Prime to stream a Kanye West and Drake concert to 36 IMAX theaters in the US and Canada. And also in December, Imax teamed up with Apple and A24 to do an exclusive one-day engagement of Macbeth’s Tragedy, followed by a Q&A session with directors Joel Coen and Frances McDormand. It hosted a similar event for Steven Spielberg’s West story.