Balenciaga and Fortnite Team on High-Fashion Gamer Clothing Collection – The Hollywood Reporter
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Fortnite is moving into the high-fashion sport. The battle royale online game is teaming with Balenciaga on an IRL and digital vogue assortment for real-life avid gamers and Fortnite‘s beloved characters.
Priced from $395 to $1,290, the Balenciaga Fortnite assortment is comprised of baseball caps, brand tees, hoodies, button-down shirts and denim jackets, all emblazoned with the logos of Fortnite and the Paris-based luxurious vogue home. The items can be found in black, white and crimson colorways.
Gamers can even gown the Epic Video games title’s characters within the Balenciaga Match Set, which prices 300 to 1,500 V-Bucks (or about $2 to $12 in-game) and consists of 4 seems to be for Banshee, Doggo, Knight and Ramirez. The outfits additionally include “new Balenciaga again blings, pickaxes, and extra for gamers to specific themselves in utterly distinctive methods,” per Epic Video games.
It’s not the primary time that the Spain-born vogue model has used the gaming world as its runway. Inventive director and Vetements co-founder Demna Gvasalia debuted Balenciaga’s fall/winter 2021 assortment as Afterworld: The Age of Tomorrow, a online game that was developed utilizing Epic Video games’ 3D creation platform, Unreal Engine.
Fortnite gamers can go to Balenciaga in-game on the Unusual Occasions Featured Hub, the place the model’s digital retailer will show a dwelling lookbook that includes the gaming group’s seems to be.
Balenciaga joins a handful of luxurious manufacturers which have digitized their designs for the online game world or created digital platforms for fashion-loving gamers. Fueled by the rise in gaming through the pandemic, Gucci, Marc Jacobs and MCM have been among the many vogue manufacturers to supply their collections in Animal Crossing. Gucci launched digital collections in The Sims and Tennis Conflict, and earlier this yr debuted a Gucci Backyard expertise in Roblox. Burberry and Louis Vuitton have additionally launched their very own on-line video games to showcase collections.
The bodily Balenciaga Fortnite line is obtainable on-line at in choose Balenciaga shops (although avid gamers should buy the Balenciaga Match Set in Fortnite at a fraction of the real-world value); store all the items under.
Balenciaga Fortnite T-Shirt Medium Match
Balenciaga Fortnite T-Shirt
$495
Balenciaga Fortnite Jacket Massive Match
Balenciaga Fortnite Jacket Massive Match
$1,290
Balenciaga Fortnite Hoodie Medium Match
Balenciaga Fortnite Jacket Massive Match
$1,290
Balenciaga Fortnite Cap
Balenciaga Fortnite Cap
$395
Balenciaga Fortnite Shirt Massive Match
Balenciaga Fortnite Shirt Massive Match
$995