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Behind the rise of Kuaishou’s short-form video app Kwai in Brazil, where it’s amassed 45 million or more monthly active users by attracting people with blue-collar jobs (The Rest of the World) gender)




The rest of the world:

Behind the rise of Kuaishou’s short-form video app Kwai in Brazil, where it has amassed more than 45 million monthly active users by engaging people with blue-collar jobs– Kuaishou is pursuing novel creators and working-class users in Latin America to keep up with the competition.





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