Model Bella Hadid literally dressed at Paris Fashion Week — she dressed in Paris ready-to-wear brand Coperni’s demonstrated by wearing a white evening gown sprayed over her.
She took to the stage on Friday night, covering her breasts with one hand and wearing nothing but her panties, while a team of technicians sprayed self-hardening fabric from the can onto her bare body.
Once they were done with her dress, she strode down the runway, showing off her new custom outfit.
The moment that seemed destined for social media went viral on TikTokwhere the user pointed out the similarities between it and the icon Alexander McQueen Fashion Show Spring 1999. In the latter part, model Shalom Harlow spins around as the two cyborgs spray paint yellow and black onto her white dress.
Hadid’s closed look is made of Fabrican, a fabric that can be sprayed on clothes. The technology is not new; rather, the company that created Fabrican is established in 2003: According to the company’s website, founder Manel Torres “imagined a material that would magically fit the body like a second skin, yet shaped like clothing. With years of research and experimentation, culminating in the creation of a fabric that could be sprayed from an aerosol can, Fabrican was born. “