Best Small Business Saturday Shopping Deals in 2021

Looking for more holiday deals? Our Visit Guide to Cyber ​​Week to see all the best deals to shop on Cyber ​​Monday.

It’s been over a decade since the first time Small Business Saturday was held here in the United States, but now in 2021 it has evolved into a major holiday shopping event. Traditionally held on the Saturday between Black Friday and Cyber ​​Monday, Small Business Saturday is your chance to bring money for your holiday shopping to independent local retailers and help them get up after the economic downturn.

Of course, there are thousands of small businesses across the country that you can visit today, but here are a small sampling of some of our favorite small business retailers you can order from. online, many of which are on sale during Small Business Saturday and throughout the Thanksgiving weekend.

For the second year in a row, Billie is CNN Underscore’s pick for Best overall razor for women in 2021, but the company also has a ton of other cleaning products, and you can get 20% off orders of $30 or more with code YAY20 between now and Tuesday.

If you’re tired of traditional barbers pulling your hair and damaging it, try our silk curlers. Beyond Scrunchies. These oversized silk hair ties prevent damage by reducing friction, reducing the chances of split ends and breakage. And to protect your hair while you’re sleeping, you can rest your head on the company’s new super plush silk pillowcases – they’ll help keep your hair frizz-free and in better shape. Buy a set of two and save $18 and get free fast shipping with code “FREEEXPRESS”.

Originally created by two busy moms as a comfortable and stylish slipper for home entertainment, Birdies now designed to take you anywhere. They’re shoes that combine the support of a sneaker with the softness of a flip-flop, and right now, the company is offering 25% off select fur and faux fur styles.


Plans have been canceled

Let a Canceled Plan candle express your feelings without having to say it out loud.

It’s been a rough few years and these scented candles from Plans have been canceled Don’t hesitate to say what we’re feeling right now, with funny and easy-to-understand titles that make great gifts. Buy two candles and you’ll get one free candle, or buy four and get two free candles when you shop now through Sunday, November 28.

Unique and trendy jewelry created by a small business based in NYC Catbird designed right in their own Brooklyn Navy Yard studio. Even better, their one-of-a-kind sale of the year happens right during Cyber ​​Week, when they’re having 15% off site-wide through Monday, November 29.

Thursday and ninth

Named for two avenues bordering New York City’s apparel district, Thursday and ninth It calls itself an “online destination for all things accessories” with the aim of making technology trendy and affordable. You’ll find everything here, from bags and masks to phone cases and sunglasses, and 30% off site-wide, with the discount automatically applied to your cart.

Creating jewelry from conflict-free materials like recycled gold, recycled silver and eco-friendly stainless steel is at the heart of Gypsy by Knature. CNN Underscored editors report that the items they’ve purchased feel like “custom gilded armor, built to endure the challenge of everyday wear.” Currently, you’ll get 35% off all items at this retailer, with the discount automatically applied at checkout.

So what exactly is “Gah”? According to independent clothing retailer Lisa said Gah, which is “an uncontrollable outburst of surprise and delight – the opposite of ‘ugh’.” This small California business designs women’s clothing that it says is both cute and conscious, and you can get 25% off site-wide when you use the promotional code “GAHGIVING25” . Certain exclusions apply.



Your cat looks dapper this festive season with a bow from MadebyCleo.

Here at CNN Underscored, we are huge fans of MadebyCleo, an Etsy retailer in Austin, Texas, aims to keep your cat or small dog looking as burly as you are. With a variety of collars, ID tags, bows, bandanas and adorable accessories, you’re sure to find the perfect gift for your pet. Even better, the 2021 holiday collection has arrived and you’re getting free shipping on orders of $35 or more.

Small businesses owned by a majority of women Printfresh features a collection of nightwear and lifestyle items inspired by plants, animals, and home decor. Headquartered in Philadelphia, the company has options for both men and women, and right now when you use the code “SPREADJOY” at checkout, you get 15% off when you spend over $100, a discount. 20% on spending over $200 and $30 % off when you spend $350 or more.

Black hair brand and owned by women RadSwan created a revolutionary synthetic that mimics natural-textured hair, and CNN Underscored editors say it’s a great choice for personal protective styling during colder seasons. . Right now for Cyber ​​Week, you can even get 15% off site-wide through Wednesday, December 1.



Get 20% off this Out-and-About pet toy by Roverlund, and keep your pet as stylish as you are.

You can shop for yourself and your pet at the same time Roverlund. Their stylish yet functional carry bags and bags will get you and your furry friend ready to travel, especially with the collection. items subject to airline regulations. Plus, right now during Cyber ​​Week, you can save 20% with code CYBER2021 and get free shipping on orders over $100.

Handcrafted sterling silver jewelry and accessories at SToNZ is super unique and one-of-a-kind, and this Etsy-based retailer from Cleveland has a 5-star rating with over 4,700 reviews. Plus, on Small Business Saturdays, you’ll get 15% off any purchase of $50 or more through Monday when using the code “15SMALL.”

Headquarters in New York Sunday is a nail care brand that focuses on health and features non-toxic, cruelty-free and vegan nail polishes. Right now during Cyber ​​Week, you can get 20% off sitewide and 15% off studio gift cards when you use the code “Blackfriday” between now and November 30.

If your humor can best be summed up as “goth meets dad jokes”, then you’ve found a home in Evil clothes. Choose from a range of graphic tees, sweatshirts and hoodies, and get 30% off with coupon code “BLACKFRIDAY”.

And if you’re looking for more small businesses to shop at today, don’t forget to check out Amazon’s “Local Shopping” Small Business Center, where you can find independent retailers by both product and region. Keep local businesses alive by supporting them not just today, but every day!

Note: Prices above reflect retailer’s list price at the time of publication.


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