Beverly Hills’ Brighton Way Becomes Destination for Luxury Menswear – The Hollywood Reporter

A small stretch of Brighton Approach in Beverly Hills is now a must-stop for males’s luxurious style. “That’s my spot,” says wardrobe marketing consultant Andrew Weitz of The Weitz Impact, who clothes a few of the city’s greatest execs. “It’s a improbable little avenue in case you’re excited by designer clothes.”

Latest additions to the block (situated simply west of Rodeo Drive) embody Hermès-owned bespoke and ready-to-wear shoemaker John Lobb and Italian label Eleventy. Each are two-level shops and embody VIP non-public purchasing areas.

They be part of established tenants Isaia and Berluti (whose ombre fits have been seen this 12 months on Leslie Odom Jr. and screenwriter Dave Callaham).

Duke Hagenburger, the GM of Isaia’s boutique, notes that whereas Rodeo is “globally well-known, Brighton has a relaxed, neighborhood really feel, but it surely’s nonetheless within the coronary heart of Beverly Hills.”

About to open there as properly: the primary West Coast outpost of Orlebar Brown, identified for its colourful swim shorts (worn by Daniel Craig as 007). In the meantime, across the nook on Camden Drive, Sotheby’s opened a brand new storefront gallery area, whereas Cipriani, the Italian hospitality empire, is planning to open a restaurant on Camden.

Month-to-month rents on the block vary from $40 to $50 a sq. foot, in keeping with Devin Klein, vp retail at Jones Lang LaSalle Brokerage Inc., in contrast with $80 to $90 on Rodeo Drive. Provides Klein, “There’s an intimate really feel, like you’re strolling down Bond Avenue in London.”

Different outlets on the block embody a pop-up from Brazilian model 120% Lino, Italian jeweler Vhernier, ladies’s luxurious clothes model Escada, a Wolford boutique and high-end collectible classic retailer What Goes Round Comes Round.

A model of this story first appeared within the Nov. 3 concern of The Hollywood Reporter journal. Click on right here to subscribe.