To celebrate five years of large-scale community service, Big Fig MattressThe first mattress brand dedicated to large, tall and oversized sleepers, recently launched #SeeAllOfMe campaigns, a new platform dedicated to advocacy, community service and visibility for large demographics through activism, alliance building, and authenticity.
“We are proud to present #SeeAllOfMe, which will strengthen our corporate mission, vision and values to provide a safe and nurturing space for bodies of all shapes and sizes,“Jeff Brown, President of Big Fig. “#SeeAllOfMe’s goal is to demonstrate that an individual is more than just a body type and that we need to recognize – and celebrate – all aspects of what makes them who they are: an individual person and complete “, add Brown.
Big Fig has dedicated a section of the company’s newly relaunched website to the #SeeAllOfMe initiative, fulfilling the platform’s mission, planned activities to support the movement, a resource page for large-scale community, as well as an open letter calling on businesses across all industries to become more consists of.
To amplify the #SeeAllOfMe platform, Big Fig announced the creation of the Big Fig Collective; an advisory board that includes key voices in the large-scale community to provide insights, expertise, and perspective. And you might spot a familiar face in the dashboard… (Spoiler alert: our very own editor-in-chief Marie Leggette is a member of Big Fig’s advisory board)!
Big Fig Collective, an advisory board created specifically for large-scale advocates, designed to guide corporate actions and amplify authentic large-scale experiences is comprised of eight members: Alysse Dalessandro, Miranda Schultz, Dr. Katelyn Baker, Oge Udeogu, Zach Miko, Daniel Franzese, Abi Warrell, and Our Own Marie Leggette!
“Since its founding, Big Fig has advocated for inclusion and acceptance of all bodies, and everyone’s right to life, love, representation, and a good night’s sleep – and we still recognize that there’s more to it. must do, “Lindsy Argenti, Marketing Manager at Big Fig Mattress. “In launching #SeeAllOfMe, we reinforce our commitment to enhancing the voices and experiences of those most often left out of the conversation.”.
In addition to the foundation’s continued presence in large-scale industry amplification, Big Fig will work to ensure unused and returned mattresses within the company’s warranty period are donated to a organized, placing them in the homes of individuals who have a need for a good night’s sleep. sleep.
“Our mission is clear: to be a true ally for the community at large, ensuring everyone and every “body” has a comfortable, long-lasting mattress designed to support a good night,” said Lindsy Argenti, Marketing Manager at Big Fig Mattress. “As we continue to build our #SeeAllOfMe platform, we hope other businesses will do better to enhance the voices and experiences of those often left out of the conversation. “
To date, Big Fig Collective has met to discuss challenges that are specific to large-scale communities and what other brands can do to raise the voice of a largely underserved demographic. .
Read what Big Fig Collective has to say about Big Fig’s latest initiative:
“The large-scale community is filled with people who are seen as outsiders or afterthoughts – and we are tired of it,‘ said Alysse Dalessandro. “Big Fig understands the need to hand the microphone back to us – so we can educate other brands about the authentic full-size experience so we can all respect and celebrate it meaningfully. means. “
“Representation matters and although much progress has been made in the plus size area, there is still a lot of work to be done in other industries,“Miranda Schultz said. “Big Fig has created not only a product for our demographic but also a platform to help raise the voices of large-scale advocates. Other brands would do well to take note. “
“As a clinical psychologist, I know how important self-acceptance is to an individual’s well-being,“Dr Katelyn Baker said. “I have witnessed the size discrimination firsthand. Big Fig has been instrumental in creating a safe space for the large-scale community. ”
“Tall and muscular bodies also struggle to fit in ‘everyday’ products‘ said Oge Udeogu. “As a former professional footballer, I can tell you that one night of poor sleep leads to poor performance in a match. In joining the Collective, I look forward to helping Big Fig highlight that not all products are one-size-fits-all.”
“The plus-size community doesn’t trust brands that have historically tried to appease us temporarily – to get their wallets.,” said Zach Miko. “As a member of the Big Fig Collective, I am proud to be consulting for a company that celebrates great experience but understands that there is still more work to be done.“
“In Hollywood costumes, the roles, trailers and props aren’t built for larger bodies, so it’s easy to feel as if your body is ‘not right’.‘ said Daniel Franzese. “Larger people are conditioned to be ashamed of our size. Big Fig is a good example of how harmony can be accomplished and how we can all work together to move the needle.“
Brands will use the plus-size body for the allyship operation,Abi Warrell said. “Big Fig Collective isn’t a marketing tactic – it’s an advisory board guiding the company towards consistent authenticity and genuine allies.“
“As the founder of The Curvy Fashionista, I create content that embodies a deeper message of inclusion, awareness, and positive self-esteem.” Marie Leggette said. “Watching a brand actively build an operating platform to humanize and normalize the world at scale is incredible and I am honored to be part of their vision.“
We’re certainly excited to see more of what comes out of this empowering platform!
Big Fig has dedicated a section of the company’s newly relaunched website to the #SeeAllOfMe initiative, fulfilling the platform’s mission, planned activities to support the movement, a resource page for large-scale community, as well as an open letter calling for plus-size inclusion across all industries.
Check it out for yourself, this!
