Amazon.com Inc. said the series “Lord of the Rings: The Rings of Power” attracted more than 25 million viewers worldwide in its first day of release.
Amazon.com Inc. said the series “Lord of the Rings: The Rings of Power” attracted more than 25 million viewers worldwide in its first day of release. The series, based on The universe created by JRR Tolkein and set several thousand years before the events of “The Hobbit”, is the biggest debut ever on the tech giant’s Prime Video service, Amazon said in a statement on Saturday.
Amazon doesn’t release viewership data for most of its shows. But streaming services are starting to reveal more information to showcase their success and signal their scale with respect to advertisers. Amazon will work with Nielsen to release data for the upcoming production of “Thursday Night” Football. “
Amazon invested an estimated $1 billion in the project, including $250 million in franchise rights, in an effort to compete with online rivals such as Amazon.com. Netflix Inc. and Walt Disney Disney by Co. The series premiered in over 240 countries and territories worldwide this month, and new episodes will be released weekly through October 14.
Streaming services are increasingly turning to blockbuster shows to attract viewers as competition heats up. Netflix noted the new season of “Strange thingsReleased earlier this year to minimize subscriber loss, while Warner Bros Discovery Co. last month released “House of the Dragon”, a prequel to the hit “Game of Thrones” series.