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Biggest loss in sales in 2022

Nissan, Volkswagen, Mazda, Ford and Honda’s motobike lost more sales last year, than in 2021, than any other auto brand.

Australian sales data for 2022 – covered in our full summary here – shows sales grew 3.0% in 2022, the strongest year-over-year increase since 2018 despite ongoing shortages.

Here, we expand on this by looking at the brands that lose the most, by figuring out which of the five brands experienced the biggest drop in sales year-over-year (YoY).

We’re focusing on changes in total sales rather than changes in percentages, the latter of which tend to favor less common manufacturers.

Nissan – down 14,772 units

It was not a favorable year for Nissan, which recorded sales of 26,491 units, down 36%. Overall, that means it sold 14,772 vehicles less in 2022 than it did in 2021.

According to VFACTS industry sales data, since 1991, it was the worst sales result since 1995 when Nissan recorded sales of 25,048 units.

For further context, Nissan’s sales a decade ago (2012) were three times as high, with market share falling from 7.2% to 2.4%.

You can see a visualization of those sales compared to a decade ago in 2012 by viewing our animated infographic here.

However, there is some important context here: It replaces Qashqai, X-Trail and path finder SUV with new generation models (delayed) and there were periods when its dealers were caught out of stock whether old or new.

Nissan’s top achievement is navy 4×4 on sales of 8832, but it fell by 32%, while the only bright spot was the mighty Patrol V8 – Sales of 5724, up 72% for a record in this generation.

Things will improve for Nissan in 2023 when it has an all-new SUV line-up, a new Z with a huge bank of ordersand will begin hybrid electronics implementation.

THAN: Nissan sales in Australia in 2022

Volkswagen – reduced by 9824 units

Volkswagen Group Australia has been hit harder than most when it comes to headwinds in 2022.

Factories in Germany are not only short of chips, but also have problems with the supply of components from Ukraine and ongoing shipping problems.

Much of this explains why the VW brand dropped 24% to 30,946 sales, and thus missed out on the top 10. This drop means it sold 9824 fewer vehicles than it did in 2021.

You can see a visualization of those sales compared to a decade ago in 2012 by viewing our animated infographic here.

staples like T-shirt (down 3580 units over the same period), about to be replaced Amarok (down 3145), T-Roc (down 1211) and Tiguan (down 1114) all successful.

The only VW products that perform better in 2022 than in 2021 are Golf (up 1297 units or 67 percent) and Arteon (541 units, when it returned to the market after production was discontinued).

Looking forward to 2023, Volkswagen says it is expect sales to grow 20% or more when the supply chain returns to normal.

About the product, it will launch the new Amarok, Touareg R PHEVand its first EV, ID.4 and ID.5throughout 2023.

THAN: Volkswagen sales in Australia in 2022

Mazda – down 5401 units

Mazda remains second overall in the market behind only Toyota, but its sales of 95,718 units are down 5% (5,401 units) compared to 2021 figures.

You can see a visualization of those sales compared to a decade ago in 2012 by viewing our animated infographic here.

Much of this is due to the decline of the best-selling products Mazda 3lost 4487 sales in 2022 YoY which equates to a drop of 31.8%.

level, the SUV CX-30 Sharing many of the same parts drove many sales, but it only increased by 582 units or 4.4%.

Another Mazda product that has decreased in size is BT-50 4×4 ute, 2253 units YoY or 17.6 percent off.

In terms of Mazda’s upcoming new products this year, the most notable category is SUV CX-60its most premium product to date and the first plug-in hybrid.

THAN: Mazda car sales in Australia in 2022

Ford – reduced by 4752 units

It’s a mixed bag for Ford Australia in 2022, launching some important new vehicles but also pull pins on some other people. As a result, its sales fell by 4752 units to 66,628 units overall.

You can see a visualization of its 2022 sales compared to a decade ago in 2012 by viewing our animated infographic. here.

In the year in which it entered an all-new generation, the best-selling Ranger – responsible for about two-thirds of the vehicles delivered here – fell by 2,800 units compared to the same period last year, but had to It takes a while for production to meet demand, so it will take a long time to wait.

It remains the second best-selling vehicle in Australia, and SUV Everest spinoff had a bumper year with multiple monthly records, achieving additional sales in 1955 over the same period in 2022 (up 23%).

Other downsides are that the Mustang (940 sales down) is still a favorite sports car in Australia, but has declined due to low supply. The conversion to New generation Pony launched in 2022 about to happen.

The heavy transit (down 883 units), leopard lion (down 810 units), Custom transit (down 779) and Focus (down 574) all contributed.

There’s a lot of (literally) big things happening for Ford in 2023, beyond fulfilling Ranger and Everest pre-orders in the long run. The The mighty F-150 will returnwhen The new generation Mustang will also appear at the end of the year. Ford will also launch its first EV here, electronic transitThis year.

THAN: Ford sales in Australia in 2022

Honda – down 3347 units

Honda did to its credit flag that its sales would fall its new ‘agent’ business modelwhere to set prices nationwide for its agents.

It has gradually reduced its product range by cutting Jazz and adventureand bring its core vehicles to the premium market.

But the brand still fell short of its goal of about 20,000 annual sales with a richer profit structure – only a third of what it achieved during the 2007 slump – when it sold only 14,215 pcs.

The citizen decrease by 2085 units or 71 percent, and HR VUUUUUUUUUUUUUUUU Sales fell by 1352 units or 22%, and the Odyssey was discontinued and down 729 units from the same period last year.

Despite being its oldest product, CR-V performed quite well in 2022, increasing by 2248 units YoY, or 18.2%.

As far as new products are concerned, we are looking forward to New Honda ZR-V will appear this year to sit between the HR-V and the CR-V – the CR-V itself has also been prepared for a new generation.

THAN: Australia’s new car sales results in 2022
THAN: 25 years of new car sales in Australia – 1997-2022

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