Black Friday online sales hit record despite inflation

According to Adobe Analytics, US online spending is expected to set a record for Black Friday, as sharp discounts lure consumers amid high inflation, kicking off the biggest shopping event yet. strongly during the year.

Early numbers from Adobe Analytics, the data and insights division of software company Adobe Inc, show shoppers are expected to spend between $9 billion and $9.2 billion online on Friday, beat expectations for a modest 1% gain to $9 billion.

As of 6 p.m. EST Friday, Adobe data shows shoppers have spent an estimated $7.28 billion online.

“E-commerce demand remains strong no matter what, and Black Friday will surpass $9 billion in online sales for the first time,” said Vivek Pandya, principal analyst at Adobe. users appreciate the ease and convenience of home shopping”. Digital details.

“Some shoppers are returning to physical stores on Black Friday, after two years in which pandemic-related concerns kept many people at home,” added Pandya.

Adobe Analytics, a tool that measures e-commerce by tracking transactions at websites, has access to data including purchases by 85% of the top 100 US internet retailers. Ky.

Adobe’s analysis covers more than 1 trillion visits to retail websites; Adobe does not disclose the names of the corporate websites it monitors.

Early holiday deals, including a second Amazon Prime Day event in October, are expected to bring some bright spots to the biggest shopping days of the year.

More Americans placed orders through their smartphones during the holiday season, with mobile shopping expected to drive 53% of Black Friday online sales. Mobile orders make up 55% of online sales during Thanksgiving.

According to the report, Cyber ​​Week, which spans five days from Thanksgiving to Cyber ​​Monday, is expected to generate $34.8 billion in online spending, up 2.8% year-on-year. .

(Reporting by Deborah Sophia and Mrinmay Dey in Bengaluru; Editing by Anil D’Silva, Krishna Chandra Eluri and Leslie Adler)

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