The Blackhouse Foundation has set up its program for this year’s fantasy Sundance Film Festival. The show will run from January 21 to January 23, all on Sundance’s virtual Main Street.
“We are delighted to have a unique partnership with our back sponsor Meta. Together, we are excited to host three exciting virtual activities,” commented Blackhouse chief executive Jenean Glover. “We are consciously involved in delivering transformative content to our audience with diverse ads and digital festivalgoers. As we head into the digital festival for the second year in a row, we’re excited to scale audiences in the same way that Blackhouse and Meta have increased our impact on student filmmakers. ours to 10x by 2021.”
Now in its 15th year, Blackhouse works to expand opportunities for Black advertising through education about financial resources, production, marketing, and distribution. In addition to this year’s show, the Blackhouse Foundation will run The Blackhouse Portrait Studio, starring photographer Erik Umphery.
More virtual activities, discussions, events and community gatherings will be announced in the coming days, but the recently revealed program, sponsored by Meta, is listed below:
Friday, January 21, 4:30 p.m. MT time: At the Sundance Filmmakers Lodge, Meta and Blackhouse presented “Being SEEN: The Black Filmmakers Journey,” featuring filmmakers JaSaun Buckner and Kaelo Iyizoba from Meta’s SEEN Black Filmmakers Program, moderated by the director. Blackhouse executive, Jenean Glover, and including Blackhouse co-founder Brickson Diamond and Meta Entertainment Creative Store Manager, Jen Barrett.
Friday, January 21, 6pm MT time: We The Culture, Meta’s Black Creators program, led by Michelle Mitchell (Meta, Media Partnerships) will speak candidly with Tina Knowles-Lawson –– star of Facebook Watch, Talk to Mama Tina and co-founder of the WACO Theater Center, alongside impressive creators from the year it opened. Together, this group of creators will discuss their journey and the role We The Culture has played along the way.
Saturday, January 22, 10 a.m. MT time: Instagram and #ShareBlackStories Gifts: Land of Milk and Honey, a vision of Alexander-Julian (AJ) Gibbson (Creative Director) and Shakeil Greeley (Branding and Editorial Director); panel moderated by Sarissa Thrower (Instagram Comms). This project is ideally designed as an examination of the American Dream, in the form of a series of photo essays and video interviews with immigrant families of color. The United States is known as the “land of immigrants” and this project explores and celebrates the different ways immigrants and their experiences differ, intersect, and deviate, all within the range of the American experience. These families are photographed in their homes and communities, by photographers from the same background, and dressed in clothing designed by members of those same immigrant groups. It was imperative to find ways to really see each other, look deeply, and embrace the kaleidoscope of what it means to be an immigrant.