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BMW and fashion designer Kith reveal second collaboration

BMW has unveiled the second step in its partnership with New York-based fashion company Kith and BMW favorite founder, Ronnie Fieg.

The first step was an M4 Competition coupe, of which only 150 were built. They are finished in less than 30 minutes and feature a range of subtle trims and finishes that link BMW to Kith.

The latest collaboration is more exclusive. Only seven will be offered to the public, one of which will be auctioned off to the highest bidder.

For its part, Kith will produce a 51-piece apparel and accessory collection that links to the limited i4 M50i’s green exterior and caramel-leather interior.

That green exterior means more to BMW than you might think; the finish is called Kith Vitality Green and represents the first time the brand has named a color after one of its partners.

The blue-and-white circle on the nose of the car has an additional circle around it, finished in green, listing the details of the BMW x Kith partnership.

Inside, the limited-run i4 M50i has caramel-colored leather trim – the more premium Merino leather BMW reserves for more expensive models – and has plenty of nods to Kith on the seats, on the dashboard and on the transmission tunnel.

Under the skin, the M50i is powered by the same dual-motor all-wheel drive system, which is good for total system outputs. 400kW power and 795Nm torque in Sport Boost mode. This mode unleashes an extra 50kW and 65Nm over 10 seconds.

It has a claimed 0-100km/h time of 3.9 seconds and 510km in range on the tighter WLTP cycle.

Along with seven i4 M50i models, Kith and BMW teamed up to create a 1972 BMW 1602 Elektro, a small electric coupe created for the Munich Olympic Games.

A handful of 1602s served as camera cars or support vehicles at the 1972 Olympics; this one has been overhauled with similar exterior and interior.

It’s not for sale – it’s part of a Ronnie Fieg collection.

THAN: Everything BMW i4


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