Boat Leads TWS Earphones Shipment in India in Q3 2021, Market Saw 8 Million Units Shipped: Counterpoint
The true wi-fi stereo (TWS) earphones cargo in India has seen an exponential year-on-year (YoY) development within the third quarter of 2021, Counterpoint analysis reveals. The market has risen 55 % since Q3 2020 to succeed in eight million models shipped in whole. As per Counterpoint, Boat has the utmost share available in the market at 35.8 %, with Realme and Noise following it at 8.1 and seven.7 % market share, respectively. As per the analysis, all of the tech giants pushed massive quantities of stock into numerous retail channels because of the festive season.
As per Counterpoint’s newest analysis, India’s TWS market has seen a stark rise in shipments in Q3 2021 with shipments amounting near eight million models. The analysis states that “there was an elevated emphasis on Energetic Noise Cancellation (ANC) and gaming.”
As per the analysis, Boat has captured 35.8 % share of the general TWS market in India. Boat’s success is linked to its built-in advertising and marketing technique, a number of launches, and value-for-money choices. A number of sale occasions like Amazon Nice Freedom Sale, Amazon Prime Day Sale, and Boathead Days sale. Boat Airdopes 131 have been the very best vendor and has breached the one-million milestone for models shipped.
Realme adopted Boat and had 8.1 % market share and its second place was granted by Realme Buds Air 2 and Realme Buds Q2 Neo gross sales. As per counterpoint, the Chinese language tech large stood on the high spot within the value bracket of Rs. 3,000 to Rs. 4,999. It’s adopted intently by Noise with a market share of seven.7 %. Counterpoint notes that Noise’s development from the fourth spot to 3rd is because of its a number of choices within the low-price phase.
Apple took the fourth spot with 7.6 % market share. Counterpoint lists a number of causes for the US-based tech large’s development in India. The Apple Days sale, Again to College promotion scheme, and bundling free AirPods with iPhone 12 sequence helped it obtain 67 % YoY development. The fifth spot was taken by Boult Audio with 5.3 % market share.
Counterpoint additionally famous some notable manufacturers which have additionally had a major impression in India’s TWS market. They embrace Dizo, Nothing, Truke, Oppo, OnePlus, and Samsung. Dizo was the quickest rising new entrant available in the market, whereas Nothing was on the rostrum within the premium TWS phase. Samsung additionally boosted its shipments by bundling the Galaxy Buds 2 free of charge with the Galaxy Z Fold 3 and Galaxy Z Flip 3 smartphones.